Community Management

  • Channel maintenance
  • Listen / Monitor / Engage
  • Human customer service support
  • Content calendar development and execution 
  • Generate community insights to optimize channel performance
  • Reporting 

Social Media Strategy

  • Paid media strategy and execution
  • Audit current social media efforts 
  • Channel strategy
  • Establish social media objectives
  • Develop content pillars dedicated to owned social platforms
  • Develop online brand tone
  • Campaign development 
  • Metrics and analytics baseline 
  • Competitor analysis

Creative

  • Content strategy (per channel) 
  • Content production (video, graphics, animation, live videos, photos)
  • Content distribution strategy 

Live Event Social Media Support

  • Create pre-event, event, and post-event social media strategy
  • Produce LIVE videos during events 
  • Develop/Execute live event shot list 
  • Capturing content in real time
  • Publishing content in real time
  • Engaging with fans in real time 
  • Measurement report showcasing the event's social media performance

Social Media Contests / Sweepstakes / Giveaways

  • Develop contest / sweeps / giveaway rules
  • Content calendar development
  • Build Facebook tab
  • Publish / Monitor / Engage  
  • Advertising management  
  • Fulfillment 
  • Reporting 
  • Measurement report showcasing the event's social media performance

Social Media Influencer Marketing

  • Identify influencer(s)
  • Create the influencer campaign 
  • Negotiate terms and conditions 
  • Project manage the social media influencer marketing campaign
  • Measure influencer campaign results