Social Media Manager Salary
A social media manager salary all depends on experience. As with anything, you get what you pay for. In 2013, the average salary for community managers was $57,733. Glassdoor set the national average salary for community managers at $51,971. Indeed’s average clocked in at just $49,000. This is accurate for a social media manager salary.
A social media manager (a community manager) doesn't always include a social media strategy. A social media strategist can be paid anywhere from $70,000 - $100,000 per year. A social media Director can be paid from $100,000 - $150,000 per year depending on how many channels and how active the community is.
If you hire a social media marketing agency, such as Fresh Content Society, rates for engaging a social media manager range from $1,000 / social media platform to $5,000 / social media channel per month.
The first point to consider is your own business. If you are seeking a social media or community manager for a large, high-profile enterprise company, then a candidate will expect a higher annual salary. For example, Glassdoor listed the salaries for several prominent tech and Internet companies. The average community manager pay reported at Google was $68,169, while Yelp’s community managers reported $69,039 and Electronic Arts’ reported $69,482. Social media managers would expect to see a similar scale; in fact, the role received average pay of $85,999 working at Samsung Electronics America.
If you’re running a smaller operation that won’t be as demanding for the community manager, however, then applicants might be more comfortable with the rates toward the lower end of the scale. In general, pick a rate that will align with your own budget and hiring practices.