Periscope App Tips

Content publishers and brands are broadcasting real-time video and gaining large audiences using Periscope, Twitter’s new live-streaming video publication tool. As communicators, it’s essential that we know how to use platforms like Periscope (and Meerkat) to good effect, both for the brands we represent and our own learning and development. The use of emerging platforms should…

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Top 10 Instagram Tricks and Tips

Instagram smashed through the 200 million user mark in March, so it doesn’t seem to be suffering too badly from the surfeit of competitors taking it on. Whether you’re an Instagram newbie or an old-timer on the network, these 10 tips should give you a few fresh ideas about how you can get the most…

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10 Laws of Social Media Marketing

Leveraging the power of content and social media marketing can help elevate your audience and customer base in a dramatic way. But getting started without any previous experience or insight could be challenging. It’s vital that you understand social media marketing fundamentals. From maximizing quality to increasing your online entry points, abiding by these 10 laws…

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7 Ways To Boost Your Social Media Engagement

Did you know that there are over 1.82 billion social network users worldwide? That number is expected to increase to approximately 2.33 by 2017. Needless to say, being active on social media is an essential part of your marketing plan. But, how can you reach your audience more effectively than your competitors? While creating quality content…

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8 Guaranteed Ways to Increase Social Media Reach

1. Optimize Your Social Presence: First and foremost, you must make sure your presence is optimized. Make sure the bios/profiles for your social media accounts are complete and that they include clear and concise descriptions of your business, your company logo, and your website URL. And now that social media updates are included in search results,…

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Ten ways to use social media to improve your customer service

Hearing what customers say about you on social media can be an invaluable tool, but how can you make the most of customer feedback? Connect with your customers. You may already have a Facebook orTwitter profile for your personal usep; create a social networking profile for your business to connect directly with your customers. Get…

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11 Unusual Social Media Tips to Drive Branding, Clicks and Conversions

Effective social-media marketing helps build successful businesses. Arecent study by Shareaholic, which tracked 300,000 websites over four months, suggested that social-media referrals now lead to 30 percent of websites’ overall traffic. If your business website falls below this benchmark, you may want to consider if your social-media strategy is working. Then again, if your site receives…

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5 Social Media Tips To Try Right Now

5 Social Media Tips To Try Right Now: 5. You don’t have to be first, but you can’t be last. Popular Science’s social media editor, Jason Lederman, stressed this during his presentation on “What to Do With All that Data.” What that means is that your social brand needs to be out in front of trending news,…

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What Does A Social Media Manager Do

1- What does a Social Media Manager do vs. a Community Manager? As we said in the beginning, the SM Manager has a role that mainly involves the “macro” social media decisions. The one-on-one with users, is somewhat typical of the Community Manager. So, I managed to filter certain tasks that were being mixed up, and…

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