2020 Manny's business took a turn because of the global pandemic that is COVID-19. During this time, Chicago shut down restaurants for all indoor dining. Since Manny's business relied on Chicago office and tourists, the business took a big hit.
Fresh Content Society decided we need to ask for help from our customers and we put out a short and heartfelt tweet that took off and got the attention of every Chicago media outlet and even made national news on NPR.
WORLD ARMWRESTLING LEAGUE
SOCIAL MEDIA STRATEGY / MANAGEMENT
FCS was tasked to grow fan engagement, fan growth, video views, and create ways to monetize the original content developed.
Our Strategy was to scale the social content and make it more authentic to the community. We also developed a YouTube and Facebook monetization strategy that included creating long form videos that resonated with the audience.
SOCIAL MEDIA INFLUENCER CAMPAIGN
The objective was to drive attention and engagement on PEAK's Instagram channel
Our Strategy was to create and implement a holiday giveback program supporting Toys for Tots and helping children less fortunate get holiday toys. The donation process is to leave a comment on a post to virtually donate. Leverage top automotive influencers to amplify the campaign.