Reasons Why Blogging Should Be An Integral Part of Your Marketing Strategy 


Though we live in the age of video marketing, the importance of blogging is not going anywhere. No matter the size or type of business, blogging is a powerful component in any digital marketing strategy now. It helps in brand building, establishes the connection with customers, and motivates them to go through the sales funnel. It gives extensive knowledge about your products and service to your prospective customers. 

Studies show that around 60% of people read blogs once a week. There are more reasons why top digital marketing agencies Illinois consider blogging powerful marketing tactics. Read here some of the top benefits of blogging. 

Blogging Attracts Quality Web Traffic

If your website has blogs, it is sure to get more traffic. Statistics show websites with blogs will attract more than 55% more website visitors than those that do not include blogs. Blogging helps you to have fresh content on the website. It can be used as a base for your social media posts as well. Through social media posts, you can drive traffic to the website. If done right, blogging can help you reach certain social media goals. Furthermore, blogging is one of the best ways to improve search engine result pages. It helps to drive traffic through organic search rankings.  

Blogging Improves Brand Awareness 

Blogging plays a key role in building and maintaining your brand identity online. By blogging about relevant issues in your industry, you can improve brand visibility. Also, the blogs may go viral which will increase your reach. You can use blogs to increase awareness about your product or talk about the features or advantages of using your product or service. 

Blogging Builds Brand Trust 

When we talk about blogging, it can include tutorials, infographics, whitepapers, interviews, etc. This is an effective medium to answer the various questions that your prospective customers are wanting to know about your brand. By consistently adding content that adds value to your prospective customers, you can build an authentic brand image. In other words, it helps to establish authority in your field of business. Prospective customers will read your brands regularly, garner knowledge about your products or services, and move through the sales processes faster.  

Branding Boosts SEO 

Search Engine Optimization, or SEO, is one of the best ways to increase the quantity and quality of website traffic. SEO is important to improve organic search engine results. You can employ multiple strategies to make your website SEO-optimized. Blogging is integral for improving the SEO of a website. Using blogs, you can target multiple keywords which you may not be able to use on the landing pages. Furthermore, you can add search keywords related to your brand and use long-tailed keywords in your blogs to achieve high rankings. 

Branding Boosts Engagement Rate

Regardless of the industry or size of the business, your prospective customers would like to stay informed. Blogging enables businesses to educate their users about various topics relevant to their industry. You need not have to write about your brands or products in your blogs always. Instead, you can add valuable information regarding the industry in general and show off the expertise you have in the specific field. You can prompt the readers to leave comments under the blog posts and respond to them. The blogs remain searchable for a long time which means your future readers can view the interactions and engagement you have with the customers. 

Blogging Allows You To Share Company News

As mentioned above, blogging need not be about selling always. You can update specific news regarding the business with your readers. You can talk about milestones, events, new leadership, etc. in your blogs. Sharing company news with your readers enables humanizing of the brand and keeps your brand closer to your prospective customers. 

Are you disappointed about the organic search rankings of your website? We are here to assist you in building organic and paid media content. Fresh Content Society is one of the top digital marketing agencies Illinois delivering result-oriented content marketing strategies for business growth.

Contact us today for a quick consultation! 

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