KFC
KFC is undeniably a fast-food giant, with its ever-famous tasty fried chicken down to their fix-ins they guarantee you a meal to remember. One of the secrets behind their success is staying true to their heritage. With times changing and diversified food palates, it was time to upgrade and introduce a new item on the menu!
FCS helped come up with a YouTube video commercial that highlighted professional wrestlers arm-wrestling and whoever dunked the chicken nugget in the sauce first won. The video was also to be promoted by the professional wrestlers’ social media channels to amplify the video. The video generated over 1 million views in one week.
The Challenge
KFC included a new must-try item in their menu ; the KFC Chicken Strips. And it’s only natural to introduce this item in a befitting manner- fun, fresh…and fried! They aim to target their male audience with a creative YouTube video commercial.
The Solution
FCS helped come up with a YouTube video commercial that featured professional wrestlers arm-wrestling and whoever dunked the chicken strip in sauce first was declared the victor. KFC commercials has always been fun and creatively executed- sometimes minimal but most times over the top to emphasize the rush that an individual feels when they get to sit down with their favorite KFC meal. The video was also to be promoted by the featured professional wrestler’s social media channels to amplify the video.
The Result
In just a week, the video FCS produced garnered over 1 million views.
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