Graco
Building A Social Media Community: How GRACO, INC Built a Social Community Of Contractors
BEFORE
GRACO, INC wanted to establish a strong social media presence that would drive brand awareness and community engagement with the commercial contractor community.
AFTER
115 social media channels consolidated to 1 global presence.
12% organic engagement rate across priority platforms
5M organic video views within the first 6 months
THE PROBLEM
GRACO, INC is a global manufacturing company with a fragmented social media strategy that does not align all the stakeholders. With over 115 social media channels spanning across industrial, commercial, and corporate, and regional channels, you can imagine how hard it is to have control or a focus to be able to meet the company’s goals.
THE SOLVE
Fresh Content Society (FCS) designed and executed a social media strategy that positioned GRACIO, INC as a brand deeply embedded in contractor culture. The construction industry certainly requires technical and relevant content to meet the customer where they scroll.
01
Stakeholder Alignment
Creating one global social media playbook that aligns business goals with social media goals.
02
Platform Specific Content
Creating reels on Facebook and Instagram, creating TikToks that are formats natural to the platform.
03
Proactive Engagement
Daily proactive engagement to follow, interact, and create authentic relationships with creators, customers, and influencers.
By fully embracing contractor culture, social trends, and interactive content, FCS transformed GRACO’s social presence into one of the most engaged construction communities online, driving massive follower growth and earning industry recognition. Visit our construction social media marketing services.
Industries We Serve
We partner with brands across these sectors to deliver results like the one above:
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