Graco
From Global Alignment to Breakthrough Organic Engagement
BEFORE
Despite global alignment across 110+ channels, Graco lacked a clear organic performance signal. No single post had driven meaningful engagement at scale. Teams were misaligned, content strategy was unclear, and the brand had no proof that organic social could move the needle at enterprise scale.
AFTER
500% Increase in Engagement
10M Organic Video Views
THE PROBLEM
Graco had global scale — 110+ channels across markets worldwide — but scale without a performance signal is just noise. No single post had meaningfully moved engagement. Internal teams were misaligned on strategy, content planning was slow, and the brand had never produced a piece of organic social content explicitly designed for discovery, emotional resonance, and community response.
THE SOLVE
Fresh Content Society (FCS) approached Graco in two phases: build the operating system, then prove it works.
01
Build the Social Operating System
FCS built a social operating system that aligned internal teams, clarified the content strategy, and brought speed and structure to how content was planned and deployed across Graco’s global channel network — a strategic infrastructure built to scale.
02
Activate With Intentional Content
With the system in place, FCS activated it with Graco’s first video explicitly designed for organic discovery, emotional resonance, and community response — proving that aligned systems and intentional creative can turn organic social into a measurable growth lever at enterprise scale.
03
Prove the Model
The results — a 500% increase in engagement and 10M organic video views — validated the approach and set a new performance benchmark for Graco’s global social program.