Social media marketing allows businesses to reach a wider audience on a global level. It has evolved to be one of the most effective ways of marketing now. Working with a professional Atlanta social media company helps you reach your social media goals quickly while optimizing the ROI.
If you are clear about what you want to achieve using social media marketing, it makes the whole process easier. That is why setting up social media goals are important. In this blog, we will talk about social media goals, why it is important, and what are the major social media goals that you can set.
What Are Social Media Goals?
Social media goals are all about what you want to achieve with your social media strategy. It is the statement about what you want to accomplish through various social marketing activities. Ideally, the social media goals should align with the overall marketing goals and business objectives. It is different from social media strategy.
Some examples of social media goals are increasing brand awareness, improved website traffic, getting more followers, etc. Whatever you’re looking to accomplish using social media activities, it is your social media goal.
Why Are Social Media Goals Important?
Once you have set your social media goal, it helps you structure the marketing strategy accordingly. In fact, it will help you craft a better strategy for reaching your goals. It gives you a direction for your social media activities. It helps you create content that optimizes your results quickly.
Social media goals allow you to figure out the budget and organize the activities effectively. Marketers can pay attention to how much they have to spend and where to spend it. In short, social media goals are necessary to keep the budget in check and fine-tune the social media activities.
Furthermore, having a proper goal will help businesses to optimize their social media ROI. It makes it easy to monitor the activities and measure the success of your social media campaigns. It becomes easy to get access to numbers and figures for measuring performance. It allows you to define the key metrics and KPIs.
How To Set Up Realistic Goals
Social media goals should be based on your business objectives. While you set up the social media goals, there are a few factors to keep in mind.
Firstly, the goals should precisely define what you want to achieve. Rather than having a generic goal of ‘increase brand awareness,’ you can specifically define it to be ‘increase brand awareness among target customers of the age group 25-40’.
The goals should be precisely measurable. You should be able to define the relevant metrics. Examples of metrics include engagement, number of followers, brand reach, impressions, etc. This makes it easier for keeping track of ROI and measuring the results of the campaigns.
Setting up unrealistic goals is a common mistake that social media marketers make. The goals should be attainable and realistic. Also, you should check whether the team has the tools and skills to achieve the goals. Moreover, the goals should be relevant to your overall strategy. It should align with the company’s values and goals too.
Apart from the points mentioned above, it is important to define the timeline of the goals as well. A good example of a social media goal would be – ‘Increase the engagement rate by 20% within the community in the next 3 months.’
10 Goals You Can Set For Your Business
There are tons of goals that you can set for your social media campaigns. You can even have multiple goals for a single campaign. Here are some of the common goals that a social media company can help you achieve.
Build Brand Awareness
Increasing your brand awareness means improving the visibility of the brand. It is all about reaching more people on social media.
If you are launching a new product or entering a new market, increasing brand awareness is one of the best goals to have. It is a basic goal that would lead to other major goals such as increased conversion rate, better engagement, etc.
Instagram, YouTube, TikTok, etc. are the best social media platforms for increasing brand awareness. There are different metrics you can use to track the progress in brand awareness. Tracking the post reach will let you understand how many people have watched a post when it was posted. Also, you can track the rate at which you gain followers over a particular period.
Increase Website Traffic
Social media is an effective tool to improve your website traffic as well. You can set improved website traffic as a social media goal. And increasing website traffic will lead to increased sales.
Tracking the progress in website traffic is relatively easy. You can use Google Analytics to understand the growth of web traffic. You can check the progress of web traffic on a daily, weekly, or monthly basis and track the number of unique visitors. Moreover, you can check how many visitors have done e-mail sign-ups in a given period. Monitoring referrals is another metric to analyze the progress in web traffic.
Improve Conversion Rate
Conversion happens when a website visitor fulfills the desired goal like making a purchase, signing up for an event, registering a webinar, etc. To calculate the conversion rate, you should divide the number of conversions by the total number of visitors.
Social media opens up various opportunities to improve conversion rates. Social media platforms with integrated shopping tools are ideal if a better conversion rate is your goal. Depending on your business and your specific goals, you can track the progress in conversion rates through social media.
Click-Through Rate or CTR is another metric you can track to understand how many people click on the call-to-action link added to a post.
Increase Engagement Rate Within The Community
Engagement rate is one of the prominent metrics that would determine the level of interaction generated from content posted or brand campaigns. It is one of the major goals that social media marketers set for the business. It helps you track how many people interact with your business and the frequency of the interactions.
By determining the engagement rate, you can understand the quantity or quality of the interactions between your brand and the customers. You can check the hashtag rates and get an idea of how many people are using your hashtags. Moreover, the number of comments, likes, shares, etc. generated for your posts can help you track the engagement rate.
Generate More Leads
Generating leads means attracting prospective customers to your brand. Every interaction you have with your customers does not lead to conversion or sales. But generating leads allows you to follow up with the users with the collected information. The information may include names, email ids, occupations, etc.
If you are in your initial days of business, generating leading can be one of the best social media goals. Among the major social media platforms, Facebook is ideal for lead generation with nearly 3 billion active users.
Customer Service Through Social Media
Improving customer service on social media is yet another major goal you can set for your business. We have already written about how social media is quickly evolving as a customer service platform in the previous blogs.
For this purpose, you can set up a new customer support channel on social media. You can devise strategies to reduce the response time for customer queries or increase customer satisfaction on social media. Twitter, Facebook, Instagram, etc. are evolving as the right social media platforms for delivering customer service.
Social Listening For Better Insights
Social listening refers to tracking mentions about your brand or your industry on social media and analyzing the information to gain insights. It is another social media goal that businesses can set up.
There are multiple social listening tools available that notify you whenever there is a mention of your brand. Apart from mention, you should track the relevant hashtags, mentions about your competitor brands, general conversations about the industry, etc. to reap the benefits of social listening.
Build Brand Reputation
Social media marketing is an effective way to build a strong online reputation for the brand. Managing your brand reputation is yet another common objective you can keep for social media.
For managing brand reputation on social media, you should follow mentions and relevant hashtags closely about your brand. If brand reputation is your goal, you can focus on audio social platforms like Spotify, Clubhouse, etc.
Atlanta Social Media Company To Hire
Are you ready to hire the right Atlanta social media company for setting up a solid social media strategy? The team at FCS is here to help you meet your social media goals. We listen to your specific business goals before developing a social media strategy.
Do not hesitate to call us if you are looking for a reliable social media company in Atlanta.