Factors To Consider When You Design An SEO-Friendly Website
In today’s world, people find their local businesses through search engines mostly. Hence it is hardly possible to run a successful business without making the website friendly to search engines. Not only it increases your rankings in Google, but also helps you discovered by prospective customers quickly. By improving your SEO-based web design, you can aim for quality traffic to your website. Listed below are a few factors you should consider for building an SEO-friendly web design.
First and foremost, the website should be easy to navigate. Not only it will make users happy, but it is good for SEO as well. Your prospective users will more likely spend more time on the website when they can easily find what they are looking for. An ideal option is to build a robust home page and categorize the services or products into relevant sections. Also, make the URLs short and simple while avoiding irrelevant characters and unnecessary parameters.
Responsive design is a critical element in building an SEO-friendly website. Your prospective customers will search for your business most likely in the smartphone or tablet, especially if you are running a local business. By making the website responsive, you can ensure that every user gets the same experience regardless of which device they are using. Furthermore, responsive design will help you increase your sales and conversions.
Page Loading Time
To build a user-friendly website, you need to avoid elements that would probably slow the website. For example, redirects are something that would stand against the interest of users. On the flip side, activating browser caching helps the website to load faster. There are multiple tools to try out for improving the site loading time which makes it more user-friendly.
Good quality images make your website attractive and improve site engagement. However, image optimization is equally important to get the desired benefits. For example, you can use short and descriptive image names and captions for making it easy for search engines. Also, you can use an XML image site map to help Google discover images on your website.