About Us

Est. 2014 · Chicago, IL

We Were Built for Brands That Refuse to Be Ignored.

Fresh Content Society was founded in 2014 by Scott Emalfarb with one conviction: every brand — no matter the industry — deserves a community that actually cares. Not just followers. Not just impressions. A real, engaged audience that shares, advocates, and buys.

Over the past decade, that conviction has been tested — and proven — across hundreds of brands in automotive, manufacturing, CPG, construction, B2B, and beyond. The strategy has sharpened. The team has grown. But the mission has never changed: build communities that drive real business growth.

2B+

Organic Impressions Generated

1B+

Organic Video Views

$50M+

Earned Media Value Generated

10M+

Followers and Subscribers Managed

Why Brands Choose FCS

An Independent Social Media Agency That Earns Every Result.

We are not a holding company. We do not hand your brand off to a junior team. Every engagement at FCS is led by senior strategists who have built social media programs for Fortune 500 brands and grown them from zero to millions. That is the standard we hold ourselves to, every single day.

Senior-Led on Every Account

No bait-and-switch. No account coordinators running your strategy. From kickoff to monthly reporting, you work with senior talent that understands your business and treats it like their own.

Organic-First. Always.

FCS built its reputation on organic reach. The 1B+ video views and $50M in earned media value were not bought. They were earned through strategy, storytelling, and content that people actually wanted to watch and share.

Built for Complex Industries

Most agencies want the easy brand. We built FCS for the hard ones: automotive, manufacturing, construction, B2B, and CPG. Categories where trust takes time, buyers do research, and content has to be credible.

Independent Agency

FCS is an independent social media agency with no holding company overhead and a leadership team fully invested in every client’s growth.

Media-Recognized Work

Our campaigns have been featured in ADWEEK, Forbes, CNN, and NPR — not because we pitched them, but because the work was worth talking about. Recognition that cannot be manufactured.

Long-Term Partnerships

Brands do not stay with an agency for 8+ years unless the work is delivering. Our client relationships span years — not months — because we operate like an extension of your team, not a vendor.

“Every brand deserves a community. We built FCS to prove it.”

Scott Emalfarb — Founder & CEO, Fresh Content Society

How We Show Up

The Values That Drive Our Work

Fellowship

We collaborate deeply with each other and with every client. Great social media is never built alone. We treat your brand team as our own.

Resilience

Algorithms change. Platforms evolve. Audiences shift. We stay ahead of what’s next and learn from every campaign — wins and misses alike.

Excitement

We bring energy to ideas. Bold thinking is what separates content that stops a scroll from content that gets ignored. We pursue it relentlessly.

Stewardship

We take ownership. Your brand’s community, your brand’s reputation, your brand’s growth — we protect and build it with the care of someone who built it themselves.

Human

Every brand is made of people. Every audience is made of people. We lead with empathy in how we create, how we engage, and how we show up for our clients.

As Seen In

The Work Speaks for Itself.

FCS campaigns have been featured in ADWEEK, Forbes, CNN, and NPR. Not from a PR push — from creating work that industry leaders and journalists took notice of on their own.

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