Digital marketing is basically a ‘umbrella’ term. It refers to the use of various types of digital technologies to market a product or service. But like all other business marketing strategies, digital marketing is also shrouded with a lot of myths. With the right knowledge and these myths debunked, this marketing technology can take your business to new heights. In this blog, we talk about the four most common misconceptions and why they are not true.
Digital Marketing Means Social Media Marketing
People consider digital marketing as social media marketing. The actual fact is that digital marketing has more to it than just that. Social media marketing is a subset of digital marketing. In a digital marketing strategy, the marketers need to consider various parameters such as channel (social media platforms, website, emails and mobile), integration with traditional mediums such as television, print and radio, measuring analytics, and much more. The scope of digital marketing is much more comprehensive than social media.
Digital Marketing Does Not Help Small Businesses
Another false myth! In fact, digital marketing can bring a host of benefits for small businesses because it is cost-effective. Small businesses, no matter what their set up is – home, garage, physical office or online, can sell directly through social media pages or website without really opening a brick-and-mortar shop. Communication with customers can be more convenient through digital marketing channels.
Results Cannot Be Measured
In traditional forms of marketing, it is very difficult to measure that impact and reach of marketing efforts. However, digital marketing campaigns can be tracked effectively and objectively with the help of analytic and different web tools. So, your Facebook marketing campaign or your Twitter business posts can attract a potential audience, and you can actually keep the count!
Digital Marketing Can Be Handled By Anyone
Digital marketing is a specialized field. It requires sound knowledge about a number of parameters if considered from a business or professional point of view. So, if you want to do it on your own as an entrepreneur or planning to pursue a career in this field, it is always best to work with a professional team.