If you are seeking to level up your social media marketing for your business, you might be wondering what the difference is between a social media freelancer and a social media agency. At Fresh Content Society, we started as a one-man-band, freelance social media manager, and today now a full-stack social media agency with a teams spanning across account management, creative services, community management, paid media management, influencer management, and all of them working together to achieve brand goals.
Here are the pros and cons of both having a social media manager and or a social media team:
- Social Media Manager is full time, but you also need to pay for benefits and insurance
- Social Media Team is 1099 and less upfront risk than having a full time employee
- Social Media Manager’s is a short lived career for most
- Social Media Team you have options and team resources
- Control vs flexibility on costs
- Social media team provides full-time coverage. If your social media manager goes on vacation, who’s watching what’s going on?
When we look at companies that get featured on www.adweek.com you will 10/10 times find a team working on these “big campaigns”. That inclusive of other agencies and other partners supporting the campaign as well. Not only that, but also all the internal brand team members. It’s typically a big orchestra. There is no way a one-man band social media person can keep up with all of that. We are seeing a big transformation on marketing budgets going to social media teams with a focus on community building.
We will keep a close eye on where the industry is heading, but at FCS we are optimistic with what’s to come.