Yes, one video on TikTok can transform a business overnight and lead to a substantial increase in SALES, not just followers. This is exactly happened with Chili’s! A customer, a fan, a creator, not anyone at Chili’s or Chili’s social media marketing team, a customer posted this TikTok video that led to their organic viral success. The success came because it was authentic and not forced. It was a real person doing a real review and the energy came through. TikTok just happened to be the platform the video / creator spends time on and the video was created to be platform specific, and that recipe is what leads to success.
Let’s talk about the numbers. 70% increase in sales for Chili’s for the year and they are attributing 11% of their lift to the TikTok post. That is quite an impact on the bottom line to the business. TikTok has become a platform that is driving sales from the visibility. This is a microcosm example of how much impact the platform is creating for companies. There are a lot of other CPG, retail, automotive, food and beverage, manufacturing companies, that are creating huge value leveraging social media.
If you are looking for the best social media agency to help your business increase your brand awareness to drive business growth, get in touch with us today!
