Talk to an Automotive Social Media Strategist

Rev up your social media strategy!

Name(Required)

First Last

Company Name

Website(Required)

Email(Required)

In a hurry? Give us a call now at 312-291-1810

Social Media for Automotive Brands

Driven By Social Media Marketing

“Fresh Content Society was the best decision I ever made for my business. They just get it.”

70M+

Video Views

Engagement Rate

$2.5M

Earned Media Value

Automotive Marketers Love Our Work

Strategy-first social media for OEMs, aftermarket brands, dealerships, and automotive innovators—built to grow awareness, engagement, and business impact.

Director of Digital Marketing

Old World Industries – Nationwide

“They can speak the language and keep our brand authentic.”

“Fresh Content Society’s work has resulted in increased follower growth, impressions, and engagement. The client is pleased with the team’s performance and impressed with their knowledge and understanding of social media and the health and fitness industry. They deliver on time and are efficient.”

VP of Marketing

LINE-X – Nationwide

“Fresh Content Society has been amazing.”

“Fresh Content Society’s work has positively impacted the client’s social media engagement. The client has had viral videos on TikTok and gained 50 new followers in one day. Fresh Content Society delivers work on time and on budget and communicates well via Slack, email, phone calls, and text.”

Brand Manager

Rust-Oleum Automotive – Nationwide

“I was impressed by Fresh Content Society’s adaptability.”

“Fresh Content Society helped the client exceed their goal of adding 10,000 new followers and achieve a 4% average engagement rate on key platforms, including Instagram. The team took the time to understand the client’s brand and listen to their needs. The team delivered work in a timely manner.”

Social Media Marketing for Automotive Brands

Automotive brands don’t win on hype alone. They win by showing how products perform in the real world. As an automotive digital marketing agency, Fresh Content Society helps aftermarket brands turn installs, demos, and real customer moments into high-impact social content that drives awareness, trust, and demand.

We specialize in automotive digital marketing built for social platforms. From performance parts to protective coatings and accessories, we help brands stand out in a crowded aftermarket by creating content people want to watch, share, and remember.

Last updated: January 2026

Automotive Social Media Marketing Services

Data-Driven Tactics for Your Unique Business Needs

Automotive Social Media Strategy

We create social media strategy services that align your brand goals with audience insights. Our approach blends data, creativity, and algorithm optimization to boost visibility, engagement, and ROI across TikTok, Instagram, YouTube, LinkedIn, X, and Facebook.

Explore Strategy Services

Automotive Social Media Content Creation

We deliver social media content creation services that capture attention and drive results. From short-form videos and influencer collaborations to custom graphics and UGC, every asset is designed to perform on TikTok, Instagram, YouTube, LinkedIn, X, and Facebook.

View Content Creation

Automotive Social Media Management

We specialize in social media community management that turns followers into loyal fans. By sparking conversation, managing comments, and encouraging participation, we help brands build communities. Through UGC and interactions, we boost reach and loyalty.

See Community Management

Automotive Influencer Marketing

Our influencer marketing services connect brands with trusted creators who deliver results. We identify the right influencers, build strategic partnerships, and amplify your brand through authentic collaborations that blend into both organic and paid campaigns.

About Influencer Marketing

Automotive Paid Social Media

We manage paid social media advertising campaigns that deliver ROI. By combining creative content with precise targeting, testing, and optimization, we help brands increase visibility and conversions on TikTok, Instagram, YouTube, LinkedIn, X, and Facebook.

See Paid Media Services

Automotive Social Media Campaigns

We design social media campaigns that capture attention and deliver measurable results. From concept to performance tracking, our campaigns blend storytelling with targeting to boost reach, engagement, and conversions across major platforms.

Explore Campaign Services

Ready To Tune-Up Your Social Media Strategy?

Let’s build a marketing strategy that actually moves the needle.

SCHEDULE A CONSULTATION

Automotive Digital Marketing Built for the Aftermarket

Automotive buyers are hands-on and detail-driven. They want to see how parts work, how they’re installed, and how they hold up over time. That’s why our approach to automotive aftermarket digital marketing is built around real demonstrations, authentic creators, and consistent storytelling.

As an experienced automotive digital marketing agency, we focus on:

Product education through short-form video
Visual proof of durability and performance
Content that supports dealers, installers, and retailers
Community engagement with real enthusiasts

This approach helps aftermarket brands build credibility long before a customer is ready to buy.

Proven Automotive Aftermarket Results

Fresh Content Society has worked with leading automotive brands to deliver measurable impact through social-first digital marketing.

LINE-X

LINE-X partnered with FCS to showcase durability, performance, and real-world use through ongoing social content. By focusing on visual demonstrations and share-worthy moments, the brand generated millions in earned media and sustained audience growth across platforms. See Video Growth for Line-X

PEAK

For PEAK, FCS developed social content designed to boost engagement and brand affinity during key seasonal moments. Through creative storytelling and community-focused campaigns, PEAK strengthened its social presence and connected with new automotive audiences. See Instagram Growth for PEAK

These examples show how automotive digital marketing agencies can drive real results when content is built for how enthusiasts actually engage. Our automotive clients are part of a broader portfolio of brands that trust FCS to drive real growth through social media.

Why Automotive Brands Choose FCS

Not all automotive digital marketing agencies understand the aftermarket. We do.

Brands work with Fresh Content Society because we:

Understand enthusiast culture and buying behavior
Create content that supports both brand and channel partners
Focus on long-term growth, not short-term trends
Build social strategies that scale across platforms

Our team works as an extension of your brand, helping you stay consistent, relevant, and visible in a competitive market.

FAQ — Social Media for Automotive Brands

What is automotive social media and why does it matter?

Automotive social media refers to social platform strategies, content, and community engagement tailored to automotive brands, including OEMs, aftermarket companies, and dealerships. It matters because it builds brand awareness, drives engagement, influences purchase decisions, and connects with audiences where they spend time online.

How does social media strategy differ for automotive brands?

Automotive brands have unique audiences and purchase cycles. OEMs focus on brand storytelling and launches, aftermarket brands emphasize product education and community trust, and dealerships leverage local engagement and inventory promotion. Each requires tailored content formats, platforms, and success metrics.

What platforms should automotive brands prioritize?

The most effective platforms depend on audience and goals. Short-form video like TikTok and YouTube Shorts is powerful for awareness and demo content. Instagram excels at visual storytelling and community, LinkedIn supports OEM and B2B visibility, and Facebook still drives local engagement and messaging for dealerships.

What kinds of content work best for automotive social media?

Content that performs well includes walkarounds and demo videos, behind-the-scenes install stories, user-generated content from owners, product education snippets, influencer collaborations, and local lifestyle moments tied to dealerships.

How do automotive brands measure success on social media?

uccess should be measured by business-relevant KPIs, such as:
Brand lift and reach trends
Engagement quality (saves, meaningful comments)
Lead inquiries or test drive interest
Community growth and sentiment
Conversion attribution where trackable
These go beyond likes and views.

Should automotive brands invest in paid social?

Paid social can accelerate visibility and targeting, especially for new model launches, dealer promotions, and test drive incentives. Organic content builds trust and community, while paid amplifies reach strategically.

How do you manage automotive social communities effectively?

Effective community management involves responding to comments and DMs promptly, guiding discussions, surfacing feedback for product and service teams, and creating space where fans can share experiences and ask questions.

How often should automotive brands post on social media?

Frequency depends on audience and capacity, but a consistent cadence is critical. Many automotive brands post 3–7 times per week across key platforms, with additional community engagement and story content supporting that rhythm.

How long does it take to see results from automotive social media?

Meaningful results — such as engagement growth, lead activity, and measurable business impact — typically emerge over 3–6 months, depending on strategy, consistency, and optimization.

Work With an Automotive Digital Marketing Agency That Gets It

If you’re looking for an automotive digital marketing agency that understands aftermarket parts, performance products, and real-world buyers, Fresh Content Society is ready to help.

Already know what you need?