About Us

Our Story

Fresh Content Society (FCS) was launched in 2014 by Scott Emalfarb who recognized the need for brands to focus on building and engaging a community on social media with their customers. He realized that being relatable was key, as well as the importance for brands to share their customers’ stories, showcase the impact and value of the brand and most importantly engage their community. Over the years, FCS has continued to focus on organic social media marketing, helping brands build world-class communities which drive business growth and customer satisfaction.

What We Do

Fresh Content Society is a full-service social media marketing agency specializing in organic social media strategy, content creation, community management, and paid social advertising. We work with brands across consumer goods, entertainment, B2B, retail, manufacturing, and more — building the kind of online communities that generate real business results. From developing a social media content strategy from scratch to managing enterprise-level accounts with millions of followers, FCS brings the same community-first philosophy to every engagement. We don’t chase vanity metrics. We build audiences that care, share, and convert.

Our Approach to Social Media Marketing

At FCS, we believe that the most powerful social media marketing is rooted in authenticity. Every brand has a story worth telling — the goal is finding the right way to tell it and the right community to tell it to. Our approach starts with a deep understanding of your brand, your audience, and what makes your customers passionate. From there, we build content that earns attention organically and keeps followers coming back.

We focus on three core pillars: community building, content quality, and measurable impact. Unlike agencies that prioritize impressions and reach, we measure success by the depth of engagement — the comments, shares, and conversations that signal a truly connected audience. Our track record speaks for itself: 80M+ organic video views, 9M+ engagements, and partnerships spanning 8+ years with brands like Stern Pinball, Slim Jim, and Florence by Mills.

Industries We Serve

FCS has built thriving social media communities for brands across a wide range of industries. Our experience spans consumer packaged goods (CPG), entertainment and gaming, health and beauty, retail, manufacturing, B2B, and more. Whether you’re a legacy brand looking to reconnect with your audience or a growing company building your social presence from the ground up, we have the playbook to get you there.

Consumer Packaged Goods (CPG) — Building communities around everyday brands that drive loyalty and repeat purchase
Entertainment & Gaming — Turning passionate fandoms into brand amplifiers with viral-worthy content
Health & Beauty — Connecting brands with engaged audiences who trust peer recommendations
Retail & E-Commerce — Social strategies that move product and build brand love simultaneously
B2B & Manufacturing — Humanizing complex industries with content that resonates and educates

Why FCS?

Since 2014, Fresh Content Society has helped hundreds of brands discover the power of community-driven social media marketing. We are proud to be a certified woman-owned business and an independent agency with no holding company overhead — just a passionate team fully dedicated to your brand’s success. Our work has been recognized by ADWEEK, featured on CNN, NPR, and Forbes, and our campaigns have earned millions of organic engagements without a dollar of paid amplification.

If you’re looking for a social media marketing agency that treats your brand’s community with the same care you do, we’d love to talk. Schedule a consultation and let’s build something together.