PEAK
Driving Impact: How FCS Fueled PEAK’s Instagram Growth with a Holiday Giveback
BEFORE
PEAK sought to increase engagement and visibility on Instagram while aligning with a meaningful holiday campaign.
AFTER
2K%
increase in TikTok followers, expanding brand presence beyond Instagram
13K+
impressions, maximizing brand awareness and reach
2M+
interactions, fostering deep audience engagement
THE PROBLEM
Instagram presents a unique opportunity for brands to connect with audiences, but standing out requires more than just great content—it demands a strategy that blends social trends, community engagement, and cultural relevance. PEAK needed to elevate its Instagram presence while making a meaningful impact during the holiday season.
THE SOLVE
Fresh Content Society (FCS) designed a holiday giveback program that connected PEAK’s audience with a purpose-driven campaign:
01
Toys for Tots Partnership
Encouraging engagement through a comment-to-donate model, turning audience interaction into real-world impact.
02
Influencer Amplification
Leveraging top automotive influencers to maximize reach and credibility.
03
Trend-Driven Execution
Capitalizing on emerging TikTok momentum to amplify PEAK’s presence across platforms.
By combining social responsibility with viral momentum, FCS helped PEAK surpass engagement benchmarks, grow its following exponentially, and drive home the power of community-driven content.
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