With the belief that no traveller is the same, the center caters to needs of thousands a day! To better serve their clientele, they decided to revamp their image by hiring a team that puts customer’s sentiments first and foremost.
With the goal of refreshing and revamping their brand and sites, FCS was given the task of helping them change customer sentiment on their social media platforms from mostly negative comments to positive. Since a brand’s core strength should always be the community they serve. By partnering with FCS, Travelcenters of America aims to increase brand relevance and engagement with their current and new audience.
In able to reconstruct their image and sites, FCS came up with a strategic content plan tailored to provide the results they wanted. With influencer campaigns, a solid community management plan that ensure engagement with actual customers, paid social amplification and social media campaigns targeting the right niche.
With the goal of turning the negative insights into positive ones, in the first 90 days we generated a viral Facebook post that generated over 300,000 video views and a post that yielded no negative comments and ensured a 800% in post engagement.
Top Notch Social Media Specialist. Helped me grow my social media presence and that has transpired into real business leads and sales. Helps me stay relevant in a cluttered landscape.
Ready to Take Your Social Media Marketing to the next Level?
At Fresh Content Society, we are fully committed to making your brand a digital success. There is no one-size-fits-all strategy in digital marketing hence we start our process by understanding your business goals, and we customize our strategies to help you reach them. Our team of consultants and strategists identify the gaps in your current marketing strategy to figure out the best ways to help your brand obtain maximum online visibility and exposure. Given our expertise in digital marketing, custom strategies, and proactive execution, we elevate your brand to heights.
If you have a project to discuss with our team, feel free to get in touch. Though we are a digital marketing agency based out of Chicago, we have clients across global locations.
Let’s talk about your business today!
FCS is a social media management company helping local and global brands achieve business results.