KFC
Sauce, Strength, & Strips: The Ultimate Showdown
BEFORE
KFC had a strong legacy in fried chicken but needed an engaging way to introduce their new KFC Chicken Strips to a younger, male-skewed audience.
AFTER
THE IMPACT
The YouTube video commercial featuring professional wrestlers generated over 1 million views in just one week, with additional amplification from the wrestlers’ social media platforms.
THE RESULT
A viral hit that got people talking, watching, and most importantly—trying the new KFC Chicken Strips.
THE PROBLEM
KFC wanted to introduce KFC Chicken Strips to its menu in a way that resonated with its audience—fun, high-energy, and shareable. The challenge was to break through the saturated fast-food market and capture attention in a way that aligned with KFC’s brand heritage while also appealing to its core male demographic.
THE SOLVE
Fresh Content Society (FCS) conceptualized a high-impact YouTube commercial featuring professional wrestlers in a battle of strength and sauce.
The concept? A heated arm-wrestling match where the goal was to dunk a KFC Chicken Strip into sauce first.
01
Action-Packed & Entertaining
Wrestling + food = the perfect mix of intensity and fun.
02
Social Media Amplification
Professional wrestlers promoted the video across their channels, extending its reach.
03
Brand Consistency
KFC’s commercials are known for being over-the-top and playful, making this campaign a seamless fit.
Your Success Story Starts Here
You’ve seen how Fresh Content Society delivers viral moments, measurable growth, and multi-million-dollar results for brands just like yours. Now it’s your turn.