Stern Pinball
Turning Fandom Into Fuel for Community Growth
BEFORE
Stern Pinball had a loyal but niche core audience. The brand needed to expand reach and relevance — especially around new licensed machine launches like Pokémon — without alienating the passionate fans who had been with the brand for years.
AFTER
80M Total organic video views
443K New followers
9M Engagements
**Performance metrics reflect cumulative organic results after 8yrs of FCS Partnership
THE PROBLEM
Stern Pinball needed to grow beyond its existing community. The core pinball audience was devoted, but the brand’s total addressable social audience was limited. Growth required reaching entirely new audiences — especially fans of licensed IP partners — while keeping the trust and authenticity that made Stern special to its core community.
THE SOLVE
Fresh Content Society (FCS) built a two-track strategy: own the core pinball community, then expand through licensed IP fan bases.
01
Own the Core Community
FCS deeply embedded Stern in competitive and hobbyist pinball culture — producing content that spoke directly to the hardware, the craft, and the people who lived it. This built a credible base that made all future expansion feel authentic.
02
Leverage Licensed IP Fan Bases
Around major launches like Pokémon, FCS created content that tapped into the passion of partner fan communities — showing up where those audiences already lived online. By connecting Stern to IP people already loved, we introduced the brand to entirely new audiences and turned partner fandom into a sustained growth engine.
03
Activate in Real Life
FCS captured content and engaged at key events as participants, not spectators — building credibility, real-time engagement, and cultural relevance that translated directly into social growth across 8 years of partnership.
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