Yes, one video on TikTok can transform a business overnight and lead to a substantial increase in SALES, not just followers. This is exactly happened with Chili’s! A customer, a fan, a creator, not anyone at Chili’s or Chili’s social media marketing team, a customer posted this TikTok video that led to their organic viral success. The success came because it was authentic and not forced. It was a real person doing a real review and the energy came through. TikTok just happened to be the platform the video / creator spends time on and the video was created to be platform specific, and that recipe is what leads to success.
Let’s talk about the numbers. 70% increase in sales for Chili’s for the year and they are attributing 11% of their lift to the TikTok post. That is quite an impact on the bottom line to the business. TikTok has become a platform that is driving sales from the visibility. This is a microcosm example of how much impact the platform is creating for companies. There are a lot of other CPG, retail, automotive, food and beverage, manufacturing companies, that are creating huge value leveraging social media.
If you are looking for the best social media agency to help your business increase your brand awareness to drive business growth, get in touch with us today!
Cases like this prove that organic social media, done right, delivers real business results. Fresh Content Society’s social media management services are built on the same community-first approach that turned Chili’s one video into an 11% sales lift.
The lesson from Chili’s isn’t just that one video can change everything — it’s that organic social done right is a business driver. Fresh Content Society’s social media marketing services are built on exactly that philosophy.
The Chili’s story is a blueprint for what’s possible in food and consumer brand social media. See how FCS approaches CPG social media marketing for brands across every consumer category.
About the Author
Scott Emalfarb
Founder & CEO, Fresh Content Society
Scott Emalfarb is the Founder & CEO of Fresh Content Society, a social media marketing agency he built over 16 years in the digital marketing industry. Scott leads a senior team that has generated 90M+ video views, $15M in earned media value, and consistent 9%+ engagement rates for retail, CPG, automotive, B2B, manufacturing, and construction brands across the country. His approach centers on building social media programs that function as real business systems — not just content calendars.