Any marketer would agree with the statement that content is still the king when it comes to marketing. To put it in another way, you can significantly improve your brand presence using unique, high-quality, and relevant content.
Brands that leverage content marketing wisely gains a plethora of benefits. It will increase the on-site content on your website which gives a reason for people to engage with your web pages or social media pages for more time. It can considerably increase your conversion rates as well. From gaining higher visibility in search engines to establishing a domain authority, you can achieve several goals through proper content marketing strategies.
Undoubtedly, content marketing is a crucial aspect of digital marketing in the present scenario. The global content marketing industry has been growing by leaps and bounds in the last few years. It is expected that the industry would reach 137 billion U.S. dollars by 2026.
When we talk about content for marketing, there are multiple forms and types possible. Though content meant blogs mostly previously, it includes audio, video, live streaming, etc. However, the top three ways of content marketing include videos, blogs, and images. In this blog, we talk about some of the common types of content marketing that brands can add to their strategy for improving results.
Blogs
Blogging has been the cornerstone of content marketing for more than two decades now. It refers to creating written content on a certain topic and publishing it online. Though it started as an opportunity for people to publish content written by them, it has evolved to become an important aspect of marketing and brand promotions now.
Blogs allow you to add new content to your website and establish brand authority. It is a versatile and cost-effective way to improve the website’s search engine rankings. It is an effective way to showcase your brand personality. It helps to boost organic traffic and create a community of followers, provided you post relevant and engaging content. Also, make sure it is optimized for the search engines and the loading speed.
Customer Reviews
Customer reviews come under the category of user-generated content. Your prospective customers would like to know what your existing customer say about your brand than what you would say about your brand. Customer reviews are one of the best types of content marketing which gives you the level of credibility that no other paid marketing initiatives can help you achieve. Multiple studies show that customer reviews play a major role when people make a buying decision.
It is the modern version of word-of-mouth marketing and works as social proof for customers. Since user-generated content is created by users, it doesn’t cost anything for this form of content marketing. And it gives you immense benefits. By creating opportunities for users to share reviews, brands can significantly boost their conversion rates.
Email Marketing
Email marketing refers to sending commercial messages to a group of people using emails. The charm of email marketing is still the same even though other digital communications platforms have come up.
Email marketing helps to establish a connection with potential customers. It is considered to be 40 times more effective than other marketing channels. It is a reliable way to stay on top of the minds of your prospective targets. It helps to engage with your audience and improve brand awareness. Regardless of your business goals, you can build an email strategy aligned to it. However, consistency is important to reap the benefits of email marketing.
Interactive Content
It is a new form of content marketing that offers immense benefits for brands. Interactive content is any type of content that encourages user participation. Undeniably, it is the best way to boost engagement. Generally, interactive content combines information and entertainment which is an exciting way to engage the target customers. Apart from boosting engagement considerably, interactive content marketing can greatly improve leads, revenues, and sales.
When it comes to interactive content, there are multiple options. You can create quizzes or polls to know more about your customer’s choices. You can build games that have some relevance to your products or services.
Podcasts
Podcasts are slowly becoming a new way for content marketing these days. It is a new platform for storytelling and the digital evolution of traditional radio broadcasting. It offers a clear and concise way for brand marketers to communicate their brand message to their prospective customers. It helps to establish an authority in their field of business. It is a powerful medium of marketing to share your brand values and product information with a large audience.
The good thing about podcasts is that people can listen to them while commuting to the office or going for a walk. To create more engagement, you can try to provide useful information in an entertaining format using podcasts. Also, you can host interviews or invite guests to your podcasts to make it exciting.
Videos
We have heard countless times that it is the age of video marketing. Nothing works like videos when you want to grab the attention of your target customers. With the advent of video hosting platforms such as YouTube, TikTok, etc, video consumption has been growing significantly in the last few years.
Ranging from long-form videos to short videos on social media platforms, it is one of the effective ways to tell your brand story and convey your brand message. Given the versatility of video marketing, you can use videos to educate, inform, and engage your target group. You can include live video streaming as part of your content strategy and increase your engagement rate.
Let’s Connect!
Are you looking to boost your content marketing efforts? Look no further. Fresh Content Marketing offers full-fledged content marketing services for small and medium businesses at competitive rates. We will listen to you, understand your goals, and develop a content marketing plan that delivers the results that you want to achieve. Get in touch with our team for a free consultation!