Paid Social Media Manager


Department: Paid Media
Primary Location: Chicago, IL
Reports To: Director of Paid Media
Employment Type: Full Time
Salary Range: $80,000–$110,000 annually (DOE) + bonus eligibility
Work Schedule: M–F, 9am–6pm CT

Overview

Our paid media team blends creative storytelling with data-driven targeting to drive measurable outcomes. You’ll own full-funnel paid social (Meta, TikTok, YouTube, LinkedIn, Pinterest), partnering closely with creative and strategy.

Responsibilities

  • Build and manage paid social plans, budgets, and pacing across platforms.
  • Structure campaigns and ad sets; develop hypothesis-driven testing roadmaps.
  • Collaborate with creative on variations by audience, placement, and objective.
  • Implement pixel/conversion APIs and events; QA tracking; maintain UTMs.
  • Optimize for CAC, ROAS, and lead quality; produce weekly insights and monthly narratives.
  • Present learnings; inform organic strategy with paid signals.

Qualifications

  • 4+ years managing paid social at scale (Meta plus at least two of TikTok/YouTube/LinkedIn/Pinterest).
  • Strong grasp of attribution, incrementality, and creative testing.
  • Hands-on with GA4 or similar analytics; experience translating data to actions.
  • Excellent client communication.

Nice-to-Haves

  • Experience integrating creator content into paid (whitelisting/spark ads).

Benefits

Comprehensive health benefits, PTO, paid holidays, professional development.

EEO: FCS is an equal opportunity employer.
How to Apply: Email careers@freshcontentsociety.com with subject line “Paid Social Media Manager – [Your Name]” and attach your résumé plus a 1-page case study (goal, budget, structure, tests, results).

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