LINE-X names Fresh Content Society as agency of record

CHICAGO, Ill., August 10, 2022 – LINE-X, the global leader for premium protective coatings and industry-leading automotive and lifestyle accessories, has partnered with Chicago-based social media agency Fresh Content Society to drive awareness for the truck accessories brand and enhance its existing digital footprint through organic social media marketing. 

Founded in 1993 with store locations across North America, LINE-X is the leading seller of high-performing spray-on bedliners, known for its range of tough, durable coatings with both manufacturing and military applications. LINE-X also sells premium truck accessories including its own exclusive product line, Truck Gear by LINE-X, from tonneau covers to cargo decks. 

Fresh Content Society is an award-winning Chicago-area social media management company specializing in organic social media marketing and dedicated to helping local and global brands increase engagement, impressions, and audience size. Founded in 2014, Fresh Content Society has activated social media campaigns and built awareness for both household name brands like Kentucky Fried Chicken and local hot spots like Manny’s Deli. 

“It’s an honor to work alongside LINE-X to continue building out the brand’s already impressive social media presence and following,” said Scott Emalfarb, founder and CEO of Fresh Content Society. “Our strategy is all about catering to specific market niches and creating social virality where you least expect it, so we’re looking forward to developing new, exciting content for LINE-X’s loyal following.” 

For more information on Fresh Content Society and LINE-X please reach out to Fresh Content Society or visit

About Fresh Content Society

Fresh Content Society (FCS) is an award-winning Chicago-based social media management company of 10 full-time social media professionals. Since 2014, Fresh Content Society has been living and breathing the social media space to keep a pulse on what’s trending to leverage for client success. Fresh Content Society is deeply focused on helping businesses increase engagement, impressions, audience size, and ultimately, sales, through the power of organic social media campaigns. For more information please visit:

About LINE-X

LINE-X LLC ( is a global leader in high-performance polyurea protective coatings offering scientifically formulated polymers that permanently bond to a wide range of surfaces for unmatched durability. With the launch of the brand’s Truck Gear by LINE-X accessory line, LINE-X’s near- ‘unbreakable’ coatings are complemented with premium, stylish truck offerings to make for a true one-stop truck customization solution at franchise locations across the United States and the globe. With prominent applications in the automotive, military, commercial, light industrial, heavy industrial, agricultural, marine, and personal customization worlds, LINE-X brings legendary protection to any business or manufacturer serious about protecting and prolonging the life of its products. Headquartered in Huntsville, Ala., LINE-X supports more than 660 customers in 75 countries, manages eight warehouses across six continents, and employs an award-winning chemistry team with state-of-the-art product innovation lab. #Unbreakable #Style. #LINEXIT. 


Scott Emalfarb, CEO and Founder