Linkedin For Business: How To Use It Effectively?

Undoubtedly, social media has become a crucial part of marketing for small businesses and big corporations alike. With multiple social platforms available, the initial challenge for marketers is to choose the right platforms that work for their business. For B2B businesses, LinkedIn has proven to be one of the most important marketing tools. The platform claims to have more than 900 million members from nearly 200 countries around the world. Around 59 million companies have already found their space on LinkedIn. 

Having a proper LinkedIn marketing strategy brings several unique advantages to the business. It can strategically help you reach your marketing goals and grow your business. It is the best social media platform to attract new talent to your company. It can significantly build your online presence and contribute to lead generation. 

If your business has not started to take advantage of LinkedIn yet, you may be missing out greatly. Here are a few marketing tips to make your LinkedIn marketing strategy more effective. 

Make Your Goals Clear

Like any other marketing plan in social media, the first step is to come up with a proper goal for your LinkedIn marketing strategy. As we know, LinkedIn is primarily the best-suited social media platform for B2B businesses. Lead generation and network building are the top goals that marketers set for their LinkedIn strategy. 

Complete Your Profile

Regardless of your goals, make sure you have a completed LinkedIn profile. According to LinkedIn statistics, companies that have a fully completed page have increased views compared to businesses with incomplete profiles. Have a good cover image and take advantage of the relevant tabs and sections to build an attractive profile. 

Identify Your Audience

Knowing your audience is another important step before you create your LinkedIn marketing strategy. The user base of LinkedIn is different from other social media platforms. It has more professionals than the general population. You should identify your specific audience on LinkedIn and what kind of information they are expecting from your LinkedIn page. 

Make Use of Linkedin Hashtags

As you know, hashtags allow users to find the content they are looking for. By using LinkedIn hashtags wisely, you can largely increase the organic reach of your profile page. A unique factor about LinkedIn hashtags is that it increases the chance of your posts appearing in the news feeds of your target group. Try to include both broad and niche hashtags at the end of the posts for getting maximum reach. 

Real-time streaming on LinkedIn

No matter which social media platform you are using for marketing and promotions, videos give the best results in the current scenario. Moreover, live streaming has become much more common in the post-pandemic period. Hosting LinkedIn Live offers great benefits for marketers including better reach and increased engagement. Moreover, it helps to establish a deeper connection with your LinkedIn followers and improves professional credibility. Unlike other social media platforms, members and pages should get approval for live streaming.  

Make It Human 

As per LinkedIn analytics, content posted by your employees reports better results than those posted on your company page. That is why it is important to encourage and train your top-level employees to use LinkedIn wisely. They will be more successful in creating a network of followers than the company page. Employee networks can largely help in finding new talents for the company. 

Leverage Thought Leadership

If any top-level employees of the company have already created a good number of followers and have established themselves as thought leader, it can be leveraged to promote the company. For example, they can tag the company page in their posts or share the company’s native videos and posts in their network. 

Get in Touch With Us 

LinkedIn has grown to be an effective social media platform for professional networking. From sponsored content to live streaming, the platform offers multiple ways to promote your business. 

Are you planning to improve your social media strategy on platforms like LinkedIn? Connect to our team today! As a top-rated social media management company with a global clientele, we know how to make your social media strategy more effective. We provide end-to-end social media marketing services and help you reach your marketing goals quickly. Call us today for a quick consultation!