The social media marketing landscape is a constantly evolving one. When done right, social media offers a plethora of benefits for businesses such as better brand awareness, increased conversion rates, strong online reputation, improved lead generation, and more. It is crucial to stay updated about the latest trends and changing preferences of consumers to make the most out of social media marketing.
In the last couple of years, there have been significant changes in the social media marketing world. With the pandemic-induced lockdown, there has been a huge push toward digital marketing. Social media platforms have become the best bet for brands to engage with the target group and keep the customers hooked to the brand. Building an online community of customers is at the top of the minds of customers today.
We are hardly two months away from starting a new year. There are a lot of predictions about the changes the social media world might go through in the coming year. Though we cannot predict accurately what might happen, we can anticipate some of the changes. Here we have listed five possible changes that we expect to happen in 2023.
Nano-Influencers At The Forefront
Influencers with less than 10,000 followers on social media are commonly referred to as nano-influencers. They are more engaged with the audience and create relevant content that appeals to their followers. They are often considered a next-door neighbor by their followers and hence have an authentic appeal.
For businesses, working with nano-influencers give the best audience engagement rate and better returns on investment. In simple words, nano-influencers bring more value to the table than macro-influencers at a much lower cost. Consequently, nano-influencer marketing is expected to grow significantly in the coming year.
Shopping Through Social Media
A significant number of people among millennials and young customers are online shoppers. They will be more likely interested in buying a product instantly when they see a social media ad without leaving the platform.
Social media platforms are emerging as marketplaces with easy-to-use product categorizations, quick customer support, and relatively easy product-buying options. The social commerce landscape is expected to triple in growth by 2025 and reach $1.2 trillion by 2025. Businesses have already started to focus more on selling through social media recently.
A Push For Personalized Marketing
The age of viral content is almost gone. Today’s consumers expect brands to communicate personally. They look for relevant and personalized communication from brands. In short, personalization is the key for brands to engage with the target customers.
Having personalized conversations help brands improve their engagement rate significantly. Be it social media ads or informative content, personalization is driving better results now. Multiple tools help marketers to create and deliver personalized content to the target customers.
Video Content will Dominate
Video marketing will continue to be the top social media trend in the coming years as well. We have seen increasing acceptance for video content, especially short videos, and live videos. In YouTube alone, 1 billion hours of content is watched daily by users. The advent of short-form video publishing platforms like TikTok has revolutionized the way users consume video. Instagram Reels, YouTube Shorts, Pinterest Idea Pins, etc. have further boosted the consumption of short videos.
Apart from recorded videos, live streaming is becoming an effective tool for connecting with audiences now. From intro videos to behind-the-scenes, there are countless ways by which brands can make use of live streaming.
AI To The Mainstream
Social media platforms continue to evolve by adopting new technologies. Some of the major platforms have already started to take advantage of AI-based features for improving user experience. An example is the AI-based filters available in Instagram Stories.
There are multiple AI-based solutions that can drastically transform the way we approach social media marketing. In the coming year, we are expecting more AI-powered social tools to come into the mainstream.
Call Us For A Quick Consultation!
For finding success in social media, you should respond to the changing trends proactively. Adapting new trends becomes much easier when you work with a reliable social media marketing agency. At Fresh Content Society, we are well-equipped to handle all your social media management tasks. We develop, execute, and report the results promptly. Get in touch with our team today!