Social Media Strategy That Drives Business Growth
“Fresh Content Society was the best decision I ever made for my business. They just get it.”
90M+
Video Views
9%
Engagement Rate
$15M
Earned Media Value
Our 10-Step Proven Social Media Strategy Process
Connection, Foundation & Alignment — every step matters
Our social media strategy process is built to integrate seamlessly with your business. We work closely with your internal teams to ensure strategy, content, and execution align with broader marketing and business goals.
Before we begin, we ask clients to partner with us throughout the process. This includes access to social media accounts, brand guidelines, marketing calendars, sponsorship and event plans, creative workflows, and stakeholder review requirements. Strategy works best when we operate as an extension of your team, not a silo.
Here’s how we get there:
1. Strategy intake & stakeholder alignment
All key stakeholders complete our custom FCS Social Media Strategy Intake Form. This ensures we understand your goals, challenges, approvals, and internal processes from day one.
Outcome: Shared context and alignment before strategy development begins.
2. Business & marketing discovery
We dive into your business objectives, brand positioning, current marketing initiatives, systems, and internal workflows.
Outcome: A strategy rooted in business impact, not assumptions.
3. Channel, competitor & industry audit
We audit your existing social media presence, competitive landscape, and industry trends to identify gaps, opportunities, and risks.
Outcome: Clear insights into where your brand stands, and where it can win
4. Stakeholder strategy workshop
We facilitate a working session with key stakeholders to align on:
- Goals and KPIs
- Target audiences
- Platform priorities
- Content direction
- Partnerships, influencers, and events
Outcome: Unified direction across teams.
5. Social listening & audience insights
Our team analyzes conversations, sentiment, and engagement patterns across your channels and community.
Outcome: Strategy grounded in real audience behavior.
6. Social media operating system & playbook
We build a scalable social media operating system that defines:
- Platform roles and priorities
- Content pillars and formats
- Engagement and community guidelines
- Approval workflows and cadence
Outcome: A repeatable system your team can execute with confidence.
7. Goals, KPIs & measurement framework
We finalize:
- Platform-specific goals
- Content and engagement strategies
- Influencer and event activation plans
- Measurement, reporting, and optimization approach
Outcome: Clear success metrics tied to business outcomes
Phase 3: Alignment, Launch & Optimization
8. Strategy presentation & sign-off
We present the full social media strategy and operating system, incorporating feedback and final approvals.
Outcome: A strategy ready to launch, learn, and scale.
9. Ongoing optimization & insights
We continuously monitor performance, platform updates, trends, competitors, and community signals to refine strategy in real time.
Outcome: A strategy that evolves with the platforms — not against them.
10. Performance reviews & strategic evolution
We review results through monthly insights and quarterly strategy check-ins to make data-driven updates and improvements.
Outcome: Long-term growth through continuous optimization.
Social media strategy built for how people discover brands today
Social media strategy is no longer about picking platforms and filling a content calendar. It’s about understanding how people search, discover, and engage with brands across YouTube, TikTok, LinkedIn, Instagram, and emerging platforms — and designing a system that drives awareness, community, and business impact. At Fresh Content Society, we build platform-specific social media strategies that help brands get found, stay relevant, and grow over time.
But Don’t Take Our Word For It
Director of eCommerce
EBOOST – New York
“FCS created the perfect social media content strategy for our brand”
“Fresh Content Society’s work has resulted in increased follower growth, impressions, and engagement. The client is pleased with the team’s performance and impressed with their knowledge and understanding of social media and the health and fitness industry. They deliver on time and are efficient.”
Manager
Manufacturing Company – Chicago
“The strategy aligned perfectly with our company goals”
“Fresh Content Society’s work has positively impacted the client’s social media engagement. The client has had viral videos on TikTok and gained 50 new followers in one day. Fresh Content Society delivers work on time and on budget and communicates well via Slack, email, phone calls, and text.”
Brand Manager
Ford Gum – Akron, New York
“Their strategy put us in a community that we could dominate and own”
“Fresh Content Society helped the client exceed their goal of adding 10,000 new followers and achieve a 4% average engagement rate on key platforms, including Instagram. The team took the time to understand the client’s brand and listen to their needs. The team delivered work in a timely manner.”
Ready to Design Your Fresh Social Media Strategy?
Let’s build a marketing strategy that actually moves the needle.
Why Choose FCS as Your Social Media Strategy Partner
Our proven strategies have worked and updated since 2014!
What you get with our social media strategy services
Every strategy engagement includes:
- Platform-specific recommendations
- Audience and content insights
- Clear success metrics and KPIs
- Content direction your team can execute
- A roadmap for organic, influencer, and paid integration
- A measurement and optimization framework for an ongoing feedback loop of optimization
This is strategy you can actually use, not just approve.
Meet Your Team
Say Hello to FCS!
Social Media Strategy FAQ
What is a social strategy company?
A social strategy company focuses on designing the strategic foundation for social media programs before execution begins. This includes audience insights, platform planning, content frameworks, and measurement — ensuring social media supports long-term business goals.
Do I need social media strategy before hiring a social media agency?
In many cases, yes. Strategy provides clarity and direction, while an agency executes the plan. Brands that lead with strategy often see stronger, more consistent results.
How long does a social media strategy last?
Most social media strategies are designed to guide execution for 6–12 months, with regular reviews and updates as platforms, audiences, and goals evolve.
Is social media strategy a one-time project or ongoing?
Strategy typically begins as a defined engagement and evolves over time. As brands scale content, platforms, or creators, strategy should be refined to stay aligned with growth.
Why social media strategy matters more than ever?
Social platforms are now search engines.
People discover brands on:
YouTube instead of Google
TikTok instead of blog posts
LinkedIn instead of trade publications
A modern social media strategy must account for:
Search behavior inside social platforms
Algorithm-driven discovery
Community-led growth
Long-term brand authority
Brands that treat social as “posting” fall behind.
Brands that treat social as strategy win.
Start Your Social Media Growth Strategy Today
Ready to transform your presence into measurable business growth? Partner with FCS for a tailored social media strategy that combines insights from social media usage, detailed social media analysis, and measurable results through a proven social media advertising strategy.