Social media is in a state of long-lasting change. Social media channels constantly evolve and adapt new features based on user appeal and potential business growth. This continuous flux also offers a great opportunity to marketers looking for new creative ways of reaching their target audience. Following up-and-coming social media trends that are expected to dominate in the coming year is the key to a successful marketing strategy.
As the world of marketing continues to change and evolve, so too do the platforms that companies use to reach their target audiences. One platform that has seen a recent surge in popularity is TikTok. With over 800 million active users worldwide, TikTok has quickly become one of the most popular social media platforms. And, as more and more brands are beginning to realize the potential of this platform, we expect to see even more companies using TikTok as part of their marketing strategy in the coming years.
With 2023 less than a month away, it’s natural to start planning for your business’ advertising strategy by looking at the year ahead. When it comes to emerging trends that generate interest and get people talking, TikTok is a platform that’s full of them. In fact – according to a report – TikTok is ranked as the most valuable platform for direct-to-customer advertisers, surpassing Facebook.
With the mobile application forecast to reach over 97 million TikTok users in 2023, the potential reach of TikTok in 2023 is ideal for capitalizing on as a business.
Therefore, TikTok revolutionized social media’s influence over many industries, giving its content creators the power to lead the latest trends in music, dance, beauty, activism, sales, and more.
Two crucial things you may not know about TikTok are that:
- TikTok trends and algorithm shifts lightning fast
- TikTok expects you to create a lot of high-quality content to reach current followers and new potential leads.
How to Find Great TikTok Content Ideas for Business Growth in 2023?
TikTok evolved past its dance challenge origins into a highly effective edu-trainment platform, where influencers of all industries run thriving businesses and attain major monetary gain. If you are on the app, you’ll quickly find that to stay relevant, you need to post high-value content with consistency.
Here are some top tips for coming up with TikTok video ideas that will help you reach your target audience.
Steal from your competitors
One fortunate thing about being a TikTok content creator – there’s no shortage of inspiration to draw from within the app. There are already creators on the platform who successfully do what you want to do or a variation of it.
TikTok’s intuitive algorithm helps you find those creators and study their most successful videos. Search popular topics and keywords in your niche to research TikTok marketing videos with the most engagement. Compare and contrast their most popular content with less popular work on the same subject.
Teach the TikTok Algorithm
Outsmart the algorithm by teaching TikTok about your target audience. TikTok’s algorithm tracks your actions in the application. Once you create an account, the platform begins learning your likes and dislikes based on what you watch, search, and follow.
Help teach the TikTok application about your target audience by:
- Following creators within your niche
- Searching keywords in your niche
- Commenting on posts about topics within your industry
- Watching relevant videos all the way through
- By heart and bookmark videos within your niche
- Target keywords by using industry-relevant hashtags
For non-industry related topics, hold down on a video and hit the “not interested” button in the menu that pops up
If you follow these steps consistently, TikTok’s algorithm will adapt, sending your content out to a more relevant audience.
What can be expected from TikTok Marketing in 2023?
2023 is just around the corner. So, now is the time to understand which trends are going to take over, which trends will continue, and what trends are over and stale. It can be difficult to understand everything about this constantly changing landscape.
Here are a few trends to keep an eye on in 2023 while using TikTok as your Brand App:
Increased Use of Influencers
One trend that we expect to see more of in 2023 is the use of influencers to promote brands on TikTok. Influencer marketing has become increasingly popular in recent years, and TikTok is the perfect platform for this type of marketing.
With influencers, brands can reach a large number of people with a message that is authentic and relatable. This can help to increase brand awareness and even sales.
Of course, not all influencers have the same following, so you’ll want to be picky about whom you choose to work with. If your brand’s audience is elder millennials that have young families, then you might not want to work with an influencer that has an audience consisting of mostly Gen Z – that is, unless you are looking to expand and grow your audience.
You’ll also want to consider follower numbers. A budding influencer with merely hundreds of followers might not get you the amount of exposure you’d get with someone who already has thousands of followers. However, working with someone more established might cost you more money in the long run, so it really depends on your budget and what you’re looking to share with them.
More Interactive Content
In addition to being creative, brands will also need to create more interactive content in 2023. TikTok users are known for being highly engaged, so brands that can create content that encourages users to interact will be more successful in 2023.
Interactions lead new viewers to your content directly. Through duets or stitches, and other interactions that are yet to come, someone else’s audience is going to be able to click back to your profile and be able to follow you, and see your previous videos. Giving your videos a call to action will help people know that you want them to interact. You can start your video with “stitch this with” if you are starting a challenge that you want people to interact with.
These features allow users to record themselves reacting to or interacting with your content. This is a great way to increase engagement and get your brand noticed.
Are you ready to start using TikTok as part of your social media marketing strategy? Contact FCS today to learn more about how we can help you get started. We’ll work with you closely to create a custom strategy that meets your specific goals and objectives.