Instagram is no longer a social media application for sharing photos. It has become an integral part of social media strategy for businesses now. It is a great tool to improve brand reach and attain digital marketing success. Though started in 2010, Instagram has evolved into an essential tool for business growth. However, the fast-paced change of trends in Instagram often overwhelm users as well as marketers. As a top digital marketing agency, we follow the trends closely in various social media platforms so that we can make changes in marketing strategies accordingly. Listed below are a few trends projected for Instagram in 2022.
It is a short-form video content feature on Instagram that allows users to post videos of 60 seconds long. Reels play a key role in improving the reach of your brand and improve your brand visibility. The platform allows users to tag up to 30 hashtags with a character limit of 2000 characters. Posting high-quality content and relevant reels is a great way to improve your brand’s reach this year too.
According to the 2022 Trend Report published by Instagram, 80% of Gen Z believe that social media influencers have more influence when compared with traditional celebrities. Therefore, it is projected that 72.5% of marketers in the U.S will likely make use of influencer marketing this year. Here is the takeaway –choosing the right social media influencers for your brand can play a vital role in the success of your digital marketing strategy.
More Online Shopping Activity
It is estimated that 70% of shoppers already use Instagram to discover new products. It is estimated that online shopping activity will continue to rise in the coming years as well. Subsequently, the platform is taking steps to make shopping easier for users. Shopping through Instagram without leaving the platform is expected to have a leap this year.
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If you are planning to grow your brand using Instagram in 2022, we are here to assist you as a top digital marketing agency Chicago. Get in touch with our team today for a tailor-made digital marketing strategy.