Building a user-friendly website is just one part of the game. To make it come on top of search engine pages and beat competitor brands, you need an efficient SEO strategy. It includes both on-page and off-page SEO techniques. While on-site SEO refers to all on-page activities you employ to improve site rankings, off-page techniques use methods that are beyond enhancements to the website. Listed below are some examples of off-page SEO techniques.
Backlinks refer to other sites that will link to articles or pages on your website. It is considered a major ranking factor. When you have high-quality links to your website, the site ranking improves accordingly. However, building backlinks takes time and it needs patience and persistence to reap the benefits. But you can buy backlinks from reputable brands which have high domain authority.
Use Social Media
Social media engagement is yet another great off-page technique for improving traffic to your website. Given the number of social media platforms available today, it is quite possible to easily get lost in them. Hence you should choose the platforms that are important for your brand. You can concentrate on one platform that caters to your target audience and increase engagement in other platforms later.
Leverage Influencer Marketing
When you consult with the best social media agency, they will consider the possibility of including influencer marketing in your strategy. Influencers will promote your product or service in their content and thus help you reach your market goals.
Build Shareable Content
You can create content that people will be interested in sharing on social media platforms. This is an effective off-page SEO tactic. You can focus on creating blogs, infographics, interesting videos that prompt users to share on social platforms. Make sure the content is well-written and easily readable.
Allow Our SEO Experts To Assist You
Want to learn more about incorporating SEO tactics on your website? As the best social media agency, we are here to assist you in building and executing a social media strategy. Talk to our team today!