Leveraging influencer marketing is a great way to create brand awareness, increase consumer engagement, and grow your business. YouTube remains to be one of the popular social media platforms for influencer marketing. Influencer campaigns on YouTube have evolved exponentially in their content format over the years. It is an integral part of digital marketing agency services today. Here are a few top strategies to note if you are planning to reap the various benefits of influencer marketing on YouTube.
Know Your Goals
Before you hire an influencer marketer, you should know what you want the content creators to do to your brand. Are you aiming for better website traffic? Or are you looking forward to improving conversion rates? Is it about creating brand awareness? Or is it about launching a new premium product? When you are clear about what you are aiming for, you can break it into one or more KPIs. This makes it easier for keeping track of ROI and measuring the results of the campaigns.
Have A Solid Campaign Brief
Make sure you put the agreed terms and conditions between you and the influencer into writing. It should also mention the agreed-upon compensation, commission rates, campaign timeline, hashtags, video style, best practices for integrating product and messages into content, etc. At the same time, the content creator should not feel being micromanaged by the brand. Once you let them know the campaign goals, KPIs, and the best practices so that they come up with relevant content.
Take Advantage of SEO
Since Google indexes the descriptions you give for YouTube videos, it will attract more views and interactions when you make the video descriptions optimized for SEO. Make sure you use the right keywords and incorporate the best practices of SEO. You can share the list of keywords and suggest phrases for the campaign videos.
FCS provides a full range of digital marketing agency services Chicago which includes influencer marketing on YouTube. Talk to our team today about building a solid influencer campaign strategy for your brand.