There is no dearth of options when you look for SEO tools online. Hence choosing the right tools that give you the best benefits is a major challenge. When you hire a top digital marketing agency, they will make use of the best SEO tools to help you reach your digital marketing goals. If you are in the process of streamlining the SEO tools, let us help you. In this blog, we have handpicked five free SEO tools that every marketer needs.
When you need in-depth data on your website performance, Google Analytics is the right tool. It is a free SEO tool for analyzing the traffic to your website with respect to time. Any top digital marketing agency uses this tool to get valuable insights about the target audience, location, demographics, and more using Google Analytics.
Google Search Console
Google Search Console is yet another must-have tool in any digital marketer’s basket. The advantage of using Google Search Console is that you can get insights about which keywords your site ranks for. Apart from that, it helps you identify technical errors, mobile usability, index coverage, and more.
Google Data Studio
This tool from Google allows you to combine data from both the other tools – Google Analytics and Google Search Console. It gives you interactive reports from different data sources. You can avoid guesswork about the page loading time while gaining clear suggestions about improving your website.
Google Keyword Planner
Keyword Planner, another tool from Google, makes it easier to choose the right keywords for your ad campaigns. You can either enter the seed keyword or the URL of the website in the search console and get the required keyword ideas. You get access to the average monthly search volume of the keyword ideas as well.
If you need support with content planning, you can rely on Google Trends. It provides insights into what your targeted audience is searching for. Also, you can search broad topics, know the recently trending topics, compare topics, etc. using this tool.