SEO has become an integral part of marketing strategy in the present world. When it comes to e-commerce, business owners often overlook the importance of search engine optimization. They tend to follow paid marketing strategies that give instant results when compared with SEO. The fact is SEO is very important for e-commerce though you need to wait for a long to derive the benefits. Here are the reasons why e-commerce businesses should invest in SEO.
Better Organic Traffic
For improving online traffic, it is important to come on top of search engines. As per studies, the first search page results of Google are capable of capturing 71% of online search traffic. The number has even gone up in recent times. In general, everything starts with a search on Google these days, be it finding a product or service. When you fail to focus on the SEO of the e-commerce site, you are missing a lot of organic traffic.
Studies show that 81% of people do online research before purchasing from an e-commerce site. In today’s world, online search plays a major role in buying decisions. People might not consider your brand seriously if it is not visible in the online search. In fact, SEO improves visibility which in turn will boost sales growth.
Cost-Effective Than Paid Marketing
By taking advantage of SEO, you can aim for better traffic, clicks, impressions, and conversions at zero cost. The cost incurred might be hiring a local social media agency for implementing the right strategy. Further, you can execute a well-thought-out SEO campaign without any extra cost.
Google algorithm prefers websites that are well optimized. The website should cater to multiple criteria for getting preferred by the search engines. It includes both technical SEO and non-technical SEO. In fact, you can aim for a website that assures a better user experience when you focus on the various aspects of SEO.
Want to have a well-planned SEO strategy? As a local social media agency Chicago, FSC works with small businesses for devising SEO strategies that give you desired outcomes. Get in touch with us today for expert consultation.