We design, build and manage robust social media communities for businesses across all social media platforms.   

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Social MEdia Strategy

Community Management

 

Event social support

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Influencer marketing

Engagement Is Our Mantra

Social Media Strategy

  • Audit current social media channels
  • Determine which social media platforms make most sense for your business  
  • Establish social media objectives
  • Develop content pillars dedicated to owned social platforms
  • Develop brand tone
  • Provide social media advertising recommendations (budget and timeline of ADs)
  • Contest and promotional do's and don'ts
  • Create channel strategy
  • Metrics and analytics baseline 
  • Competitor analysis 
  • How to integrate social into current marketing efforts

Social Media Management

  • Content calendar development: Writing and curating social content  
  • Designing branded imagery dedicated to social platforms 
  • Publishing content 
  • Listening, monitoring and engaging
  • Customer service
  • Strategy and planning 
  • Social media reporting
  • Brand advocacy 
  • Keeping the pulse on industry trends
  • Identifying and merchandising out community insights

Paid Media

  • Paid media strategy for Facebook, Twitter, Instagram and LinkedIn
  • Create AD content strategy 
  • Produce AD content (social media photos/videos that meet AD specs per platform)
  • Publish and manage paid media activations
  • Generating post-ad performance results 

Live Event Social Media Support

  • Create pre-event, event, and post-event social media strategy
  • Develop/Execute live event shot list 
  • Capturing content in real time
  • Publishing content in real time
  • Engaging with fans in real time 
  • Measurement report showcasing the event's social media performance

Social Media Contests / Sweepstakes / Giveaways

  • Develop contest / sweeps / giveaway rules
  • Content calendar development
  • Build Facebook tab
  • Publish / Monitor / Engage  
  • Advertising management  
  • Fulfillment 
  • Reporting 
  • Measurement report showcasing the event's social media performance

Social Media Influencer Marketing

  • Identify influencer(s)
  • Negotiate terms and conditions 
  • Project manage the social media influencer marketing campaign

A La Carte

  • Social media strategy
  • Social media playbook creation
  • Content calendar development
  • Social media analytics/insights reporting
  • Graphic design
  • Video
  • Animation
  • Copywriting
 
 

Our Success

Social media is measured by growth and interactions. We help our clients grow their fans and followers with strategic proven methods that also helps increase engagement. Here are a few case studies to check out.

 
 

peak auto (Live event social media support)

The objective was to increase engagement across Facebook, Twitter and Instagram during PEAK sponsored events

Our Strategy was to produce more engaging content onsite leveraging PEAK racing teams and PEAK sponsored event properties. Produce Facebook Live Q & A videos, host Instagram and Snapchat takeovers, launch Instagram Stories and create social media giveaways onsite with autographed branded merchandise. 

250,000 + Video Views | 100,000 Interactions | Increased Fans & Following by 82.4%

 

 

 
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Rust Oluem (sweepstakes) 

The objective was to introduce Rust Oleum's motorsports partnership to their social media communities, collect consumer data, and to raise awareness to their social media communities.

Our Strategy was to create a social media sweepstakes that offered fans a unique experience to a NHRA event. Create a fun, but easy barrier to enter the sweepstakes. Promote the sweepstakes by leveraging Rust Oleum's race team, create Facebook and Instagram ADs, and boost Facebook posts.

Reached over 400,000 People | 150,000 Interactions | 4,000 Tab Views | 500 Entries

 
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manny's deli (influencer marketing)

The objective was to let people know that Manny's has a new delicatessen and completed a million dollar renovation to their classic deli.

Our Strategy was to host a private media event with local food-focused social media influencers, reporters and producers from local media outlets, and local celebrities and dignitaries.   

75,000 Interactions | Reached 35,000 People | 250,000 Media Impressions

We help connect, negotiate and manage your brand's relationship with social media influencers. We have successfully managed over 100 influencer-driven social media campaigns for both Fortune 500 corporations and up-and-coming businesses across multiple social platforms such as Instagram, Vine, Twitter, Facebook, YouTube and Snapchat. Headquartered in Chicago, IL. Fresh Content Society has worked with Peak Auto, ConAgra Foods, Manny's Deli and many others.

Our Process:

  • Procure a list of influencers that has a community size of 10,000 + fans and garners more than 350 + interactions per post
  • Negotiate campaign terms and conditions (pricing, length, posts)
  • Manage social media influencer campaign
  • Deliver post-campaign results

 

Valued Clients

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The benefits of social media 

Benefits of Social Media

  • Interact with your customers directly
  • Increase your SEO
  • Increase brand recognition
  • Improved brand loyalty
  • Higher brand authority
  • Increased inbound traffic
  • Richer customer experience
  • Improved customer insights 

Social Media Stats (2015)

  • 700 billion minutes spent on Facebook every month
  • 1 billion users on Instagram
  • 92 billion Youtube views every month
  • 300 million active Instagram users every month
  • 115 million active Twitter users every month
  • 250% increase of new LinkedIn business pages

 

Interested in working together? Here's our contact info.

fresh content society

Scott Emalfarb, President

s@freshcontentsociety.com

312-291-1810
 

Media Links: Chicago Sun Times