Social Media Pros

Fresh Content Society helps local and global businesses design, manage, and grow their social media communities and online review sites. If your business needs a community manager to help shape and manage your online conversations, we are the company for you.

We help companies:

Increase fans, followers, and subscribers
Increase engagement
Increase leads
Increase sales

Online brand reputation management
Provide digital customer support
Build loyalty and in-depth relationships with your customers

our SERVICES

Community Management

Channel maintenance
Listen / Monitor / Engage
Human customer service support
Content calendar development and execution
Generate community insights to optimize channel performance
Reporting

Social Media Strategy

Paid media strategy and execution
Audit current social media efforts
Channel strategy
Establish social media objectives
Develop content pillars dedicated to owned social platforms
Develop online brand tone
Campaign development
Metrics and analytics baseline
Competitor analysis

Creative

Content strategy (per channel)
Content production (video, graphics, animation, live videos, photos)
Content distribution strategy

Live Event Social Media Support

Create pre-event, event, and post-event social media strategy
Produce LIVE videos during events
Develop/Execute live event shot list
Capturing content in real time
Publishing content in real time
Engaging with fans in real time
Measurement report showcasing the event’s social media performance

Social Media Contests / Sweepstakes / Giveaways

Develop contest / sweeps / giveaway rules
Content calendar development
Build Facebook tab
Publish / Monitor / Engage
Advertising management
Fulfillment
Reporting
Measurement report showcasing the event’s social media performance

Social Media Influencer Marketing

Identify influencer(s)
Create the influencer campaign
Negotiate terms and conditions
Project manage the social media influencer marketing campaign
Measure influencer campaign results

our Success

Social media is measured by growth and interactions. We help our clients grow their fans and followers with strategic proven methods that also helps increase engagement. Here are a few case studies to check out.

PEAK AUTO

PEAK AUTO (LIVE EVENT SOCIAL MEDIA SUPPORT)

The objective was to increase engagement across Facebook, Twitter and Instagram during PEAK sponsored events

Our Strategy was to produce more engaging content onsite leveraging PEAK racing teams and PEAK sponsored event properties. Produce Facebook Live Q & A videos, host Instagram and Snapchat takeovers, launch Instagram Stories and create social media giveaways onsite with autographed branded merchandise.

250,000 + Video Views | 100,000 Interactions | Increased Fans & Following by 82.4%

RUST OLUEM

RUST OLUEM (SWEEPSTAKES)

The objective was to introduce Rust Oleum’s motorsports partnership to their social media communities, collect consumer data, and to raise awareness to their social media communities.

Our Strategy was to create a social media sweepstakes that offered fans a unique experience to a NHRA event. Create a fun, but easy barrier to enter the sweepstakes. Promote the sweepstakes by leveraging Rust Oleum’s race team, create Facebook and Instagram ADs, and boost Facebook posts.

Reached over 400,000 People | 150,000 Interactions | 4,000 Tab Views | 500 Entries

MANNY'S DELI

MANNY’S DELI (INFLUENCER MARKETING)

The objective was to let people know that Manny’s has a new delicatessen and completed a million dollar renovation to their classic deli.

Our Strategy was to host a private media event with local food-focused social media influencers, reporters and producers from local media outlets, and local celebrities and dignitaries.

75,000 Interactions | Reached 35,000 People | 250,000 Media Impressions

Social Media Influencers

We help connect, negotiate and manage your brand’s relationship with social media influencers. We have successfully managed over 100 influencer-driven social media campaigns for both Fortune 500 corporations and up-and-coming businesses across multiple social platforms such as Instagram, Vine, Twitter, Facebook, YouTube and Snapchat. Headquartered in Chicago, IL. Fresh Content Society has worked with Peak Auto, ConAgra Foods, Manny’s Deli and many others.

Our Process:

Procure a list of influencers that has a community size of 10,000 + fans and garners more than 350 + interactions per post
Negotiate campaign terms and conditions (pricing, length, posts)
Manage social media influencer campaign
Deliver post-campaign results

The benefits of social media

Benefits of Social Media