When using Snapchat from a brand POV, it's always good to establish an objective and strategy. Snapchat is a FRESH platform to promote in real time and it's very interactive. It's a great way to build customer relationships and provide consumers a real time look into your brand and culture. Snapchat does skew a younger demographic, but it's expanding and rapidly.
Below are 5 good strategies that can be implemented from a brand Snapchat.
#1: Provide Access to Live Events
Snapchat is a great for real-time content because it can give the audience direct access to live events. You can use it for product launches, trade shows or one-of-a-kind events, etc. Snapchat gets your audience excited because you’re providing a different, more authentic view of what’s going on at the event.
#2: Deliver Private Content
You can also use Snapchat to provide special content to your audience that they might not receive on other digital platforms. Think of something unique to surprise your community of followers.
#3: Offer Contests, Perks or Promotions
Everyone loves social media giveaways and promotions, so think of ways you can keep your followers coming back for more. For example, you could offer promo codes or discounts to the fans who watch your entire Snapchat story, or ask them to take a snap while holding your product.
#4: Take People Behind the Curtain
With Snapchat, you can provide behind-the-scenes content to your community, which helps create and engage a strong following. Show off your company and make sure to have fun with it. Capture birthday parties, Friday afternoons or company outings. The sky’s the limit on showing how your brand differentiates itself with company culture.
#5: Partner With Influencers
Just like with Instagram and other social channels, social media influencers on Snapchat can help spread brand awareness and reach. By partnering with influencers, you can spread awareness to a demographic that’s hard to reach through traditional media.