I.H.O.P Ignites a Massive Tweetstorm Over Recent “Name Change.”
I.H.O.P, or I.H.O.B as the franchise has newly proclaimed, has been trending on Twitter for the past few days after their dramatic reveal that the new “B’ stands for burgers. The reveal led to the Twitterverse promptly losing their minds with people on both sides of the fence. Other notable burger companies also took note such as, Wendy’s, Denny's, Red Robin and Whataburger all taking jabs at the new player in the burger game. The news also prompted responses from celebrities such as Chrissy Teigen and Quest Love which alone garnered over 165,000 retweets. Safe to say, the name change surely got people talking about I.H.O.P, whether the burgers will be a success or not remains to be seen.
Apple retreat from monitoring Facebook Likes to perpetuate ads.
Amidst the ever growing fear from consumers that they’re online information isn’t safe, Apple steps up to the plate in a big way. With Apple’s Safari 12 being newly implemented on all their products, Safari users will now be able to opt in or out of sharing their information with plug ins from Facebook such as the “Like” button and comment section. This update is only relevant to Apple’s search engine, Safari. All other search engines such as Google Chrome and Internet Explorer, for all twelve people who still use Internet Explorer, will not have such features available.
Instagram revamp ad algorithm, what you need to know.
With Instagram being a main tool used by marketing professionals, the reengineering of Instagram's ad algorithm is crucial information to have if you wish to best reach your target market. The three big factors involved in ad placement are, according to Instagram, interest, timeliness and relationship. Interest being how much the site thinks you care about a post based on post viewing behavior. Timeliness referring to newer posts being more popular than older posts and relationship that refers to how close you are to the person who shared the ad, whether or not you both are tagged in pictures or comment at each other. With these ideas in mind, how will you best target your audience?