The social media marketing landscape is continuously evolving in the last couple of decades. It is a no-brainer that social media is a very dynamic medium for marketing. The platforms as well as the features transform quickly. New platforms are coming up with innovative features and some of the proven marketing features from the past are getting outdated. Every aspect of the digital marketing industry changes one way or the other. For social media management marketing companies, it is a challenge to stay updated about the trends in this rapidly evolving industry.
With the advancements in technology and change in social media algorithms, the digital marketing landscape is getting smarter these days. It becomes extremely important to keep up with the pace and follow the trends closely to reap the various benefits of social media marketing.
As we are hardly two months away from 2023, it’s time to ponder over the social media marketing trends that would make an impact in the coming year. Let’s take a quick look at the trends followed by social media marketing companies in 2023 to optimize the marketing results for their clients.
Authenticity is A Key Goal
With the rise of social media platforms, it has become a norm to published well-edited images and videos. People have become much more aware of the artificiality revolving around social media content. As a result, authenticity has become one of the determining factors of social media success today. That is one of the reasons why platforms like TikTok and BeReal are gaining popularity these days. Subsequently, companies are focusing on creating an authentic brand image where people can relate and connect to the brand. Rather than creating filtered and polished content, the focus is on posting real content which helps to establish authenticity.
Work with Micro-Influencers
Influencer marketing is not anything new. It has already proven to be an effective marketing strategy in social media in the last few years. Consequently, the cost of influencer marketing has also gone up, especially if brands want to work with influencers having a huge fan base. And it is less affordable for small businesses. That is why the focus is shifting to micro-influencers. The major benefit of working with micro-influencers is that they have a smaller fan base but the engagement rate will be quite high. They are affordable and easy to partner with. Instead of collaborating with famous influencers, companies are partnering with several small influencers who have a fan following in the specific target market.
Focus on User-Generated Content
Cost optimization is always a goal for marketing companies. When it comes to social media, user-generated content offers unique opportunities for social media companies. It is the best way to create an enormous amount of data within a limited budget. It allows them to build a huge pool of trustworthy content from users who have some level of interest in the client’s business. UGC gives an authentic image to the business as the content is developed by the users themselves.
Customer Service Through Social Media
As consumers expect a quick resolution and instant response to their queries, social media has become a space for customer support as well. Companies have already started to provide customer support of some level for users through social media as it boosts credibility and brand reputation. Furthermore, social media shopping is growing in popularity these days. With commerce becoming an integral part of social media platforms, it has become necessary for brands to provide customer service through the platforms.
The emergence of AI-based technologies is changing the way companies approach marketing strategies. The use of AI in marketing will be much higher in the coming years. AI-based technologies allow them to spot the trends in a specific field of business quickly and take proactive actions to leverage its benefits of it. It helps in optimizing the marketing ROI significantly.
Ready to rework your social media strategy according to the latest trends in marketing? We’re here to assist you. At Fresh Content Society, we closely monitor the trends evolving in the social media marketing landscape, and we help you achieve your marketing goals. Get in touch with us today for a quick consultation!