Instagram Story Highlights: How To Use It Effectively For Marketing?

Instagram is the fourth largest social media platform in the world, according to the latest reports. Having started in 2010, it currently has a monthly user base of 2 billion. With more than 140 million Instagram users in the US, marketers cannot deny the platform when executing a digital marketing strategy.  If done strategically, Instagram […]

Social Media For Market Research: How To Use It Effectively?

Around 59% of the world’s population are social media users, according to the latest reports. They spent up to 2 hours and 31 minutes on social media daily. The statistics show the growth and significance of social media today. Undoubtedly, the advent of social media has changed the way how brands approach marketing and promotion. […]

9 Helpful Tips For Promoting Events on Social Media

The advent and progress of social media platforms have made it much easier to communicate with your prospective customers. Whether you are planning an event or offering festival discounts, social media networks offer the right space to reach out to potential customers and share the message.  Event promotion is about letting your followers know that […]

7 Effective Tips To Know Your Customer Better in Social Media

Customers are at the center of any business. They can build or destroy a brand. If your business can deliver up to the expectations of your customers, it is more likely to succeed in the current competitive market scenario. When you know your customers, you can give them good customer service and brand experience which […]

Nano Influencer Marketing And Why It Matters

Nano influencer marketing refers to the practice of partnering with social media users who have a relatively small but highly engaged following to promote a product or service. Nano influencers typically have between 1,000 and 10,000 followers and are known for their authenticity and deep connections with their audience. There are several reasons why nano […]

User-Generated Content: Tips and Strategies For Making The Most Out of It

Content marketing is the crux of digital marketing. There is no doubt that publishing good content will help brands grow their business. And there are multiple types and forms of content possible to reap the benefits of it. From simple blogs to podcasts, there are multiple ways you can convey your brand message to your […]

Top Influencer Marketing Trends You Need To Know in 2023

Influencer marketing has been one of the hottest trends in digital marketing in the last couple of years. Undoubtedly, it is here to stay in 2023 and beyond. Brands continue to involve influencers, who have established good credibility on social media, for promoting their product or service. The world of influencer marketing is getting wider […]

Humanizing Your Brand On Social Media: 6 Tips To Follow

Technology has changed the way we approach marketing in the last few decades. Social media marketing is the use of social media – which is a product of technology – to promote your products or services. Several advanced tools help in the ideation, execution, and monitoring of social media marketing activities. In the ever-changing way […]

How To Create A Winning Marketing Strategy For TikTok in 2023

It is no news that the launch of TikTok has revolutionized how we consume content. Since its launch half a decade ago, it has changed the way we create and share video content. Undoubtedly, it has impacted how brands approach video marketing too.  Short videos and live streaming have become new trends in the current […]

Creating Social Media Sweepstakes –Make Contests More Engaging And Effective

Social media has become an essential platform for marketing campaigns and engaging with audiences. One popular way to boost engagement and promote brand awareness on social media is by hosting a sweepstakes. A well-planned and executed social media sweepstakes can be an effective tool for businesses to increase their reach and engagement on social media. […]