Working with a social media company takes the task of social media marketing off your shoulders. It means you have more time to focus on other areas of business that requires your attention. Social media is a new medium for marketing comparatively, and not everyone understands it well. Hence you can reap the multiple benefits of it by outsourcing to the right social media company.
As a top-rated Chicago social media company, we get multiple questions from prospective clients and well-wishers about social media marketing. In this blog, we have listed some of the common misconceptions people have when they plan to hire a social media company.
Social Media is Free
It is one of the most repeated misconceptions we have heard about social media marketing. The answer is definitely no. Businesses can indeed open an account and update their social media profiles for free. To reap the benefits of social media marketing, you need to invest time and money.
As algorithms are getting smarter in social media platforms, the reach you can achieve organically is very limited. Hence it requires planning and executing a proper social media strategy that aligns with your business goals. You can either have an in-house social media team or hire a social media company for reaching the marketing goals.
All Platforms Are The Same
The social media landscape is evolving day by day, and there are multiple social media platforms now. Each of these platforms has unique characteristics though you may find similarities in certain aspects. Each major social media network serves a specific group of customers.
The takeaway is you should consider all social media platforms equally. The key lies in analyzing where your target audience is spending more time and devising strategies suited for the specific platform.
You Should Focus On All Social Media Platforms
As all major social media platforms allow you to have a free profile, it might be tempting to sign up for all of them. Also, there is a misconception that you have to be successful in every social media network.
As mentioned in the previous point, every social media has a different purpose. If it is not relevant to your business, there is no point in spending time on that particular platform. For example, if your business is not targeting the 18-25 age group, it’s not necessary you should spend time on TikTok.
Social Media is For The Young Generation
It is just another myth. Social media works among all age groups. According to Pew Research, seven out of ten people in the US use social media to connect with friends and families.
The latest social media user statistics point out that more than half the population of the world is actively using social media. And that too on an average of 2 hours and 27 minutes every day. Should we say more to prove social media marketing is effective for all age groups? Regardless of what type of business you run, you can find your target group in at least one of the social media networks.
Social Media is Not Relevant To Certain Industries
Sometimes business owners are confused about whether social media marketing is relevant for their business. It is absolutely a misconception. No matter which niche of industry you are working in, you can unleash the power of social media to grow your business.
In today’s world, social media is the key component of the overall marketing strategy. Any company can reap the benefits of social media with dedicated and consistent efforts.
You Can Determine The ROI of Social Media Marketing
If you are new to social media marketing, you might have the misconception that you cannot measure the results of your marketing investment. It is not completely true. It would be difficult to measure the return on certain metrics like customer satisfaction.
But various other metrics help you determine the social media ROI. Some of the metrics include response time, impressions and reach, conversion rate, etc. The combined data of various metrics will give you a comprehensive idea of the effectiveness of your social media strategy.
More Hashtags Lead To More Visibility
Though there is no standard number of hashtags that you can use for social media posts, you should never overdo it. If you are using irrelevant hashtags, your followers may get annoyed. Also, it may limit people from engaging with your post.
Ideally, you should put accurate, relevant, and clear hashtags. Try not to use more than ten hashtags.
Social Media Marketing Takes A Lot Of Time
Well, social media is a time-consuming process if you are not approaching it in the right way. Different tools are available to make your social media marketing activities easy and effective.
Rather than doing social media marketing randomly, you should have a well-thought-out social media strategy that helps you reach your marketing goals. To save time and increase effectiveness, you can hire a Chicago social media company.
Your Business Should Not Have Negative Comments on Social Media
All customers are not the same. Your social media pages will have positive as well as negative reviews. If you think negative comments are not good for your business, you should think again. It is an opportunity to show your followers how you promptly resolve the concerns of customers who have a bad experience with your brand. Never allow a negative remark about your business unattended. Make sure you respond to the negative comments online and then only take the conversation to an offline channel.
The Number of Posts is More Important Than The Quality of Posts
When it comes to social media, content is still the king. However, publishing random content frequently is not going to help you reap its benefits. You should deliver relevant and authentic content that your target customers want to engage with.
People are looking for value in content than its frequency. Posting content just for the sake of it does not encourage your followers to engage with the content. Do your research and create relevant content that would engage your target group.
Social Media is For Brand Promotion Only
Gone are the days when social media was considered a medium just for marketing. It has evolved to become much more now. It is critical to building a strong brand presence and online reputation. It gives your prospective employees a glimpse of your company’s work culture.
Apart from that, social media is evolving as a reliable customer service platform as well. It is where people post comments or concerns about your brand. When customers need an immediate response to their questions, social media is the right platform. Here you can read how customer service is becoming an inevitable part of social media strategy.
Post The Same Content To All Social Media Platforms
It would make the job much easier if you could post the same content on all social media platforms. But it may not give the desired benefits.
As previously mentioned, each social media platform is different and has its unique characteristics. Therefore, the content which grabs the attention of your target group on one platform may not give the same benefits on another.
The content you post should be specific to each platform to engage your followers. The best way is to plan and schedule the content effectively using social media management tools and resources.
An Increase in The Number of Followers is The Goal
The greater the number of followers, the better. It is just a misconception. The number of followers is not going to help you increase your conversion rates. The goal is to increase the quality of followers. For example, your followers should be people who are interested in your industry or product, or service. When you have more followers from your target group, it helps you achieve your marketing goals.
Anyone in The Marketing Team Can Become A Social Media Manager
It is absolutely a false statement. There are multiple skillsets required for managing social media marketing for a business. Moreover, social media platforms becoming complex day by day. The team should have a technical understanding as well as a creative sense to plan, develop, execute and monitor the various social media management activities.
Social Media Strategy is Not Necessary
Though the social media landscape has evolved as an integral part of marketing, some people still think it is not worth investing in it. Regardless of the industry, any business can improve the marketing ROI by using a robust social media marketing strategy and proper execution of it.
Your Reliable Chicago Social Media Company!
Is your business yet to reap the benefits of social media marketing? Feel free to connect to the team at FCS. We are an award-winning social media agency with a vibrant social media management team.
If you are looking for an affordable and reliable social media agency in Chicago, call us today!
